“How I Found My New Denver Apartment While in Boston” – A Young Professional’s Perspective
What happens when you decide March of your senior year of college that you’re going to move 2,000 miles away in May? A lot of Google searching. Read the story of our Social Content Strategist, Eddie’s, big move across the country, including what steps he took to get to Denver to find his new apartment.
Case Study: Social Creative Testing for Apartments Part II
Over a 7-week period, we measured the performance of kitchen images versus living room images in the head of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests. Read more to find out the results of our test!
The Google Marketing Live Conference – A Freshman’s Perspective
A couple weeks back, two members of the Digible crew flew to San Francisco for Google Marketing Live, an annual conference for top marketers across the globe. The premise of the conference is to introduce Google’s newest marketing products, listen to industry leaders, and learn more about Google’s key initiatives in the coming months. Read more about our time there!
Case Study: Social Creative Testing for Apartments
When creating canvas ads, it was a constant debate, whether amenity or interior images were better suited for the target audience. On one hand, amenities are enticing to view. But on the other hand, floor plans are practical and useful information for those looking to sign a lease. In Q1 2019, we measured the performance of amenities/interior images versus floor plan images in the body of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests.
The List of Digible’s Most Frequently Received Questions (FRQs)
There are many questions we get as digital marketers in the multifamily industry, so we came together to give you our answers to our most frequently received questions (FRQs).
Let’s dig in to the list from our clients.
3 Paid Social Tips for Multifamily
By the end of 2018, Facebook reached an all time high of 2.32 billion monthly active users – you read that right, billion. Chances are, your audience is on Facebook, and so are your competitors. From large businesses to small, it’s essential to be allocating marketing dollars towards this incredibly powerful platform. Read more about our 3 tips for Paid Social for Multifamily.
Misconceptions Around Google Ads in Multifamily
There is no denying the importance of PPC advertising in the multifamily industry. Not only does PPC provide the opportunity for quality leads, but it also gives access to in-depth audience insights and behavioral learnings. Google can be confusing and overwhelming at times, so we can assist in debunking common misconceptions around Google Ads in multifamily.
Google Updates: November 2018
Welcome to fourth round of Google Updates – with a lens on the Local Search Ranking Factors, released this month for 2018! Yearly, a myriad of SEO professionals come together to explore the local space and publish their yearly take on the changing landscape. This year, we will explore the two sections the study focused on: Local Pack/Finder Ranking Factors and the Localized Organic Ranking Factors. Let’s dig in with a lens on multifamily.
Deconstructing the Multifamily Audience
Understanding audiences is like knowing the way to the office – it will set you up for success when you do, but could get you in trouble if you don’t. As marketers, we know nailing our target audience is key to a successful campaign. With tons of researches tools at our fingertips, we can sometimes obsess over audience. Learning the needs, wants and buying habits of your audience allows you to better target and get better results from your ad dollars. When it comes to multifamily, here’s what we know.
Targeting Tips for PPC in Multifamily
Efficient search advertising relies on accurate and refined targeting. The goal of tailored targeting is to create well qualified traffic and in turn create quality leads. Investigating influences such as audience, location, household income, etc. are necessary for creating unique, tailored targeting.
How to Utilize In-Market Audiences for Search
Using Google’s machine learning to analyze millions of searches and website behavior to identify users that are researching and comparing specific products for purchase, in-market audiences allow you to increase your bids or target specifically users who are currently in the market for your products. Read more to find out our tips & tricks!
Google Updates: October 2018
Welcome to third round of Google Updates – with a focus on local this month! This update focuses on the closure of Google+, branded search share visibility in your Google My Business Insights, and a ‘Book Now’ feature new to the local pack. As always, these additions are working to expand a user’s capabilities online and give them all of the context they need before contacting a business.
