Case Study: Seasonality & Display
During the long winter months — when the temperatures plummet and the weather becomes almost unbearable — what are prospective renters are dreaming about? Cozying up in your clubhouse? Enjoying all the indoor amenities your property has to offer? Or are they merely longing for the days when they can lounge by the pool?
2019 Search Trends
Seasonality: a somewhat ominous and ambiguous term in the multifamily industry. A term that often generates more questions than answers — How does seasonality impact budgeting? What does it mean for overall digital performance? And just how much does it specifically affect paid search campaigns? In order to answer these questions, we compiled data from several search campaigns that ran for the entirety of 2019. We dissected the results and came to some conclusions about the impact of seasonal trends on paid search.
E24 – Breakthrough! Dynamic Ad Creative on Facebook!
The Paid Media team at Digible has recently had a huge breakthrough: The ability to run Dynamic Ad Creative on Facebook. But what the heck does that mean? Now, the team is able to to update pricing and availability across facebook ads and campaigns in real time. Yep, the ad creative itself can be changed. […]
E23 – Apartments.com Plans to Spend $250M in 2020
Apartments.com announced that they are planning to spend $250M in advertising between digital in TV in 2020. That includes an outstanding $100M on Paid Search advertising. David and Reid hit the mics to talk through their thoughts and what this means for apartment marketers.
E22 – Founders Reflect: Ode to 2019
The three Digible Founders get together to hear Reid’s Poetic Tribute to 2019. The episode begins with Reid’s performance of the poem, and then Reid surprises David & Nicole with best of questions for 2019.
E21 – The Past, Present, and Future of Engineering – According to Victor…
Wanna get geeky? On this episode, the Digible Dudes pull Victor Dozal, Digible’s Director of Engineering, into the studio to give his take on the world of software engineering. The conversation breaks into 20 minutes chunks with the first 20 minutes being about the world of Javascript. The next 20 minutes focus on different Engineering […]
Case Study: Programmatic Audio Ads
As digital marketing continues to evolve, advertisers are beginning to turn their attention to the power of audio advertising, specifically programmatic audio. Always wanting to remain on the forefront of digital change, the team here at Digible decided to test one form of programmatic audio through Spotify’s self-service platform.
E20 – Google Posts for the Apartment Industry
Posts on Google? What the heck is that? Join us in this episode to hear Bailey (Digible’s very own SEO Specialist) explain what posting to Google My Business can do for your apartment marketing. She comes armed with a few stats and of plenty of opinions!
EL90 Social Targeting – Part I
Creating an effective targeting strategy to accompany your digital marketing efforts is the best way to make sure the right ads are delivered to the right people on the right platforms — the platforms where your potential customers will actually see and interact with them. However, since Facebook rolled out Fair Housing Updates last summer, targeting is now a lot more difficult for apartment marketers on The Social Network.
E19 – 2020 Apartment Marketing Predictions
For years, Digible founders Reid and David have been talking about the year 2020 as if it was the new Y2k (the Jetsons are coming to town). With no research, but lots of opinions, Reid and David dive into an unstructured 2020 predictions episode. Smooth.
E18 – Top Apartment Facts of 2019
One of Reid’s dreams to is to produce an annual “Fun Facts” video for the apartment industry. Since Digible is in the business of granting wishes, we are jumping in feet first! In this episode we review the facts that the team has pulled together for the video. Press “Play” if you want to hear […]
E17 – Call Tracking & AI
Digible has tested more than a half dozen call tracking vendors. We’re down to our final vendor test, Dialogtech. On this episode, we share why we’ve been testing new vendors, what our hopes/dreams are, and why we are close to making a move. As you can imagine… this involves data and AI – why not?
