Multifamily Marketing to Millennials
Millennials (born 1981-1996) are a major target market for multifamily marketers as this demographic makes up a vast majority of apartment seekers, with nearly 25% of millennials saying they have no intention of buying a home. The question is: how do you strategically target this demographic on their apartment search journey? The good news is that millennials are voracious digital consumers, which presents a buffet of marketing opportunities to pique their interest. The bad news is that you probably don’t have the appetite, in other words, a budget to take an all-you-can-eat approach.