Digible Summit 2022 Logo

september 21, 2022

9am - 5pm mt

11am - 7pm et

virtual event

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the summit is back!

The DIGIBLE SUMMIT is back for the 4th year running with a full day of engaging virtual sessions. We'll hear from multifamily industry professionals and guest speakers on topics ranging from single-family rentals, industry tech trends, and how to handle the road to GA4. Stay tuned for more information - you don't want to miss it!
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past events

2021 Summit

2020 Summit

agenda

additional information will be posted soon - check back for updates!

Opening Remarks
9:00 - 9:20 AM

Founders, Reid Wicoff, David Staley, and Nicole Staley

The Impact of SFR and BFR on the Renter Experience
9:30 - 10:30 AM 

Moderator: Jenny Hart, Enterprise Managing Consultant, RealFoundations
Panelists: 
John Carlson, Mark-Taylor Investment Management
Todd Gorelick, Sr. Managing Director & Co-Chief Executive Officer, Bridge Single-Family Rental
Joya Pavesi, EVP of Marketing and Strategy at RKW Residential

Operators of single-family rentals and build-for-rent communities have run centralized property management teams and marketing for more than a decade. We will explore how that operating model has influenced renters’ expectation of a frictionless leasing and living experience regardless of product type.

How to game the Digital Marketing system with Artificial Intelligence
10:45 - 11:15 AM 

Session By: Victor Dozal, Vice President of Engineering

In this session, we'll learn how AI can help with your digital marketing strategy, budget, and data-driven decisions. Artificial intelligence is like a pair of pants – if you don't have them, you don't know what you're missing.

Mission-minded for the Multifamily Industry
11:30 AM - 12:30 PM

Moderator: Arden Murphy, Account Manager
Guest: Bridget Foley, Director of Partnerships Move for Hunger

What happens to food when residents clean out their fridge and move out? It’s thrown away. 

In this session, our key note speaker from Move for Hunger discuss how apartment communities, onsite teams, and residents across the nation can take action and make an impact in their community to reduce food waste and fight hunger.

Move For Hunger is a national non-profit organization that created a sustainable way to reduce food waste and fight hunger by partnering with moving, relocation, and multi-family industries to provide their customers, clients, and residents the opportunity to donate their food when they move.

TikTok: How Multifamily Can Engage With the World's Most Downloaded App
12:45 - 1:15 PM

Session By: Abby Glaessner 

At Digible, we run short-form TikTok videos on In-Feed Ads, which are served on users’ "For You Page" or FYP, and are perfect for highlighting your property amenities, floor plans, and neighborhood.

During this session we will talk all things TikTok, how to integrate it into your media mix and metrics to measure for success. For a sneak peek, check out our TikTok Product Video

10 Things that Vendors Want you to Know
1:30 PM - 2:30 PM 

Moderator: David Staley
Guest: Robert Turnbull, President/COO/Founder of BetterBot
Guest: Jennifer Cyphers, Founder & CEO of Pynwheel
Guest: Jude Chiy, Founder & CEO of Flamingo 

Just like Kitchen Confidential, we sit down with leading experts in the multifamily industry to tell all. From how to utilize your vendors, granting access to certain platforms, and of course, hot takes.

GA4 Roadmap & Recommendations
2:45 - 3:15 PM 

Session By: Kayde Pierce, Senior Account Manager

Tammy Koehler Smith, SEO Strategist
Megan Haase, Digital Strategy Lead

Digible's product experts share what you need to know about Google Analytics 4 including what’s changing, how to prepare, and how to future-proof your website data.

Fiona's Past, Present & Future: The 10 Year Vision
3:15 - 3:45 PM 

Session By: David Staley, Co-Founder & President


Fiona, our Marketing Operating System has come a long way since the Alpha version was released in Q1 of 2018. But the road ahead is long. Join us in this session to hear about Fiona's current features, how she can support your multifamily marketing goals, and what the future of Fiona has in store.

About Fiona
With Fiona's Marketing Operating System, a multifamily marketing manager or other marketing executive has the ability to plan, execute, optimize, and analyze strategic, customer-centric marketing programs that drive measurable business outcomes.

Fiona allows you to track your calls, she scans the web for fair housing violations, automatically generates and posts content on Google My Business, plans your new budget, and so much more.

Why Video is Important to Add to Your Media Mix
3:45 - 4:15 PM 

Session By: 
Kelsie Blue, SEO Analyst
Kaitlyn Kocsis, Social Media Strategist


Are still images a thing of the past? Is TikTok effective for multifamily marketing? What the heck is a reel? In this session, we'll discuss video from every angle. Understand metrics, best practices, and the data behind why video is dominating the marketing world, plus how to implement video into your marketing matrix with ease.

Digible Reporting Experience
4:15 - 4:45 PM 

Session By: Nicole Staley, Chief Experience Officer
Kayleigh Zimmerman, Senior Account Manager


In this session, Nicole and Kayleigh will share digital reporting trends including data storytelling, reporting for different personas, how to work with your agency, and the future of reporting.

Closing Comments
4:45 - 5:00 PM 
(Reid Wicoff, David Staley, and Nicole Staley)

featured speakers

Jenny Hart

Jenny Hart

Enterprise Managing Consultant
RealFoundations
Jenny takes a customer-centric approach to planning and implementing strategies that increase profitability, drive premium valuations for real estate assets and provide a competitive advantage. Jenny has a two-decade-plus track record of elevating the customer experience and sales performance for assets in every sector including retail, mixed-use, multifamily, build-to-rent, single-family for sale, office and industrial. Over the course of her career, Hart has been instrumental in the success of more than 50 ground-up and repositioned developments in over a dozen major U.S. markets, serving industry leaders such as North American Properties, The Irvine Company, Bayer Properties, Edward Andrews Homes (now Empire Communities), RangeWater, Jamestown, Sunset Development and Jones Lang LaSalle.
Todd Gorelick

Todd Gorelick

Senior Managing Director & Co-Chief Executive Officer
Bridge Single-Family Rental
Todd Gorelick serves as Senior Managing Director and as Co‐Chief Executive Officer of Bridge Single-Family Rental and is responsible for all non-investment functions including property management. Todd co‐founded Bridge SFR’s predecessor, Gorelick Brothers Capital, in 2003. He has over 30 years of professional investment experience. He led the development of the firm’s information technology systems and designed its principal business processes and operational controls. From 1991 to 2003, he was the chief executive of Atlantic Title Insurance Company, and from 1993 through the same period, he was co‐founder and Senior Managing Partner of Atlantic Assurance Group, a national appraisal management and title information business. In that role, he led the formation of HomeFocus, Bank of America’s mortgage settlement services company. Todd was previously President of Home Mortgage Company, a residential mortgage lender, and an analyst for Freedom Investments, a commercial real estate banking firm. He is an active volunteer in his community and has served on boards of numerous civic, religious, and educational institutions. He is currently a trustee of the Central Piedmont Community College Foundation, a director of Charlotte science museum Discovery Place, and a director of the Foundation of Shalom Park. He has previously served as Board Chair of the Greater Charlotte Cultural Trust, Charlotte Country Day School, and the Jewish Federation of Greater Charlotte. Todd received a Bachelor of Arts degree in Politics from Princeton University in 1986.
John Carlson

John Carlson

President
Mark-Taylor Investment Management
Creating incredible places to call home is John's passion and life work. He is dedicated to providing extraordinary communities for Mark-Taylor residents and an empowering workplace for team members. John is President of the Mark-Taylor Companies, the leading developer, owner and investment manager of Arizona and Nevada’s modern luxury apartment communities. As President, he leads the strategic direction and oversees business development, operations, and the property performance portfolio for Mark-Taylor’s 20,000+ apartment units. John believes in inspiring trust from residents, clients, team members, and business partners through transparency, market expertise, and consistent performance.
Joya Pavesi

Joya Pavesi

Executive Vice President, Marketing & Strategy
RKW Residential
Joya Pavesi is the Executive Vice President of Marketing & Strategy for RKW RESIDENTIAL. She is a dynamic and passionate marketer with more than 15 years of multi-family marketing experience. Prior to joining the team, Joya served as Senior Marketing Manager for Greystar over the Carolinas. She was responsible for the marketing of more than 30,000 stabilized units and 10,000 units in the new development pipeline. She also served as Regional Marketing Director for 10 years at Camden Property Trust, overseeing more than 12,000 units across North Carolina, Northern Virginia, Maryland and Washington, DC. During her tenure with Camden, Joya supported stabilized and new development communities in her region, including the lease up of multiple high rise communities in DC. Her specialties include marketing and brand strategy, customer experience and loyalty, interactive marketing, social media, and reputation management. She graduated Cum Laude from the University of North Carolina at Charlotte with a B.A. in Communications. She served on the Greater Charlotte Apartment Association Board of Directors and PR Committee from 2010 -2014 and graduated from the Leadership Lyceum program.
Robert Turnbull

Robert Turnbull

President/COO/Founder
BetterBot
Robert Turnbull has been in the Multifamily Industry for 23 years. He’s in his happy-place when building a business, technology or solution starting with ApartmentGuide.com in 1999. He later helped start and/or grow other well-known Multifamily businesses such as Rentals.com, RealEstate.com, RentWiki/RentAdvisor (which sold to ApartmentList) and most recently co-founded BetterBot. He lives in Atlanta and has partnered with and mentored many start-up technologies through the Georgia Tech Innovation Institute (ATDC) and the Atlanta Tech Village (ATV) among others. He has a wife of 26 years, a 24-year-old son and a 22-year-old daughter.
Bridget Foley

Bridget Foley

Director of Partnerships
Move for Hunger
Bridget Foley, CHES is a powerhouse leader of the Move For Hunger Multifamily Program. For the past 5 years, she's created and adapted the Multifamily program to help multifamily industry leaders give back and rescue food 365 days a year. In Bridget's current role as Director of Multifamily Partnerships, she leads partners and new members to greatness with her team of engagement and transport coordinators. A native Jersey Girl, Bridget loves to go to the beach and spend time down the shore! You can always find Bridget reading a new #BookTok book or doing an #OOTD on Instagram. Bridget is known for her fiery passion and for always looking for new, fun, and creative ways for everyone to give back.

Jennifer Cyphers

Founder & CEO
Pynwheel
Jennifer Cyphers is the Founder & CEO of Pynwheel, a marketing technology company that produces innovative applications designed to help increase tours and the tour-to-lease conversion ratio for multifamily properties. An industry veteran with more than 20 years of experience in the multifamily space, she established Pynwheel specifically for the industry in 2012. Pynwheel applications can be found in multifamily communities across the country, transforming the leasing process for both properties and prospects alike. The company has been recognized as a leader in multifamily technology by the industry and even internationally receiving a Multi-Housing News Tech Choice Award in 2014, honors from Wealth & Finance International for Most Innovative Indoor Way-Finding Tech Company- USA and Leading Provider of Self-Guided Tour Experiences in 2020, and most recently, a 2022 Global Business Award for Leading Provider of Property Marketing Technology. Prior to Pynwheel, Jennifer served as the Director of ApartmentGuide.com and spent time consulting for marketing technology companies and brands entering the multifamily industry for organizations such as Vast.Com, ApartmentList.Com and Facebook Marketplace.
Jude Chiy

Jude Chiy

Founder & CEO
Flamingo
Jude Chiy is the Founder & CEO of Flamingo, a resident engagement and experience platform providing the One-App Resident Journey.
After spending 4 months walking to every multifamily apartment in Chicago and having thousands of conversations with residents, property managers, leasing agents and front desk concierge, Jude learned just how frustrated site teams and residents were with all the old tools and manual processes that they had to deal with.
So Flamingo's One-App Resident Journey was born so that residents aren't forced to download a million apps and site teams don't have to login to multiple systems to manage their resident experience and engagement.

digible speakers

Nicole Staley

Nicole Staley

Founder & Chief Experience Officer
connect with nicole
Reid Wicoff

Reid Wicoff

Founder & CEO
connect with reid
David Staley

David Staley

Founder & President
connect with david
Allyssa Whitebird

Allysa Whitebird

Senior Account Manager
connect with allysa
Arden Murphy

Arden Murphy

Account Manager
connect with arden
Victor Dozal

Victor Dozal

VP of Engineering
connect with victor
Kayde Pierce

Kayde Pierce

Senior Account Manager
connect with kayde
Megan Haase

Megan Haase

Digital Strategy Lead
connect with megan
Tammy Koehler-Smith

Tammy Koehler Smith

SEO Strategist
connect with tammy
Abby Glaesner headshot

Abby Glaessner

Senior Paid Media Strategist
connect with abby
Kaitlyn Kocsis

Kaitlyn Kocsis

Social Media Strategist
connect with kaitlyn
Kelsie Blue

Kelsie Blue

SEO Analyst
connect with kelsie
Kayleigh Zimmerman

Kayleigh Zimmerman

Senior Account Manager
connect with kayleigh
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