september 22, 2021

9am - 1pm mt

11am - 3pm et

virtual event

enter the summit here

the summit is back!

For the third year running, we’re hosting an interactive digital marketing conference—Digible style. And just like last year, you don’t even have to put on pants to attend! That’s right. The whole experience will be coming to you live via the magic of the world wide web.

So queue up your favorite Zoom-scape and join us for our business-on-the-top, party-on-the- bottom virtual event. With engaging talks on topics like Fair Housing, consumerization, and the future of technology, the Digible Summit is sure to be THE event of the multifamily season.

You don’t want to miss it.

register here

Pre-registration is closed. However, you can still register right in the webinar room. Simply enter the Summit below!
enter the summit here

agenda

9:00 - 9:15 AM Opening Remarks

(Reid Wicoff and David Staley)

9:15 - 9:30 AM Fair Housing Data Presentation

(David Lerchbacher)

Digible’s Chief Data Officer, David Lerchbacher, will present industry-wide data findings from Fiona's Fair Housing tool, a tool designed to spot fair housing violations & monitor digital compliance across the web.

9:30 - 10:30 AM Fair Housing & Digital Compliance Panel

(Doug Chasick and Scott Burris; Moderated by David Staley)

Fair housing experts weigh in on how fair housing has evolved over the last few decades. We’ll also cover the current status of fair-housing-related policies, how the policies may change in the future, optimizing marketing campaigns to comply with fair housing requirements, and more.

10:30 - 11:45 AM Consumerization Panel

(David Stanford, Darlene Egan, Everett Lynn; Moderated by Reid Wicoff)

Over the past decade, consumerization has overtaken the multifamily industry - from smart home technology to self-guided tours to premium apartment services - the resident experience has been completely transformed. Industry leaders will provide distinct perspectives on what it means and why it matters.

11:45 AM - 12:30 PM CRO for Apartment Marketing

(David Staley)

For years the apartment industry has focused on the almighty cost-per-lead metric. When things aren’t going well, Marketers & Operators tend the question the channels or targeting parameters of their campaigns. But what role does the website play when it comes to cost-per-lead? In this session, we will talk about Conversion Rate Optimization and why it should be a core focus.

12:30 PM - 1:00 PM Digible’s 2022 Roadmap

(Reid Wicoff & David Staley)

David and Reid will reveal the company’s vision and a glimpse into Digible’s 2022 product roadmap. Buckle up for the ride!

featured speakers

consumerization panel

David Stanford

Enterpise Managing Consultant/Founder
REALFOUNDATIONS
David Stanford is an Enterprise Managing Consultant and founder of RealFoundations with over 30 years of experience providing strategic financial and operational improvement services to clients in the property and building industries.

Darlene Egan

Senior Vice President
MARQUETTE MANAGEMENT
Darlene is the Senior Vice President at Marquette Management, bringing along 30 years of experience in the industry.

Everett Lynn

Founder/CEO
AMENIFY
Everett Lynn is the Founder and CEO of Amenify, a plug-in platform that transforms apartment buildings into a marketplace for goods and services onsite.

fair housing panel

Doug Chasick

Former President
FAIR HOUSING INSTITUTE
Doug Chasick, “That Fair Housing Guy”, and former President of The Fair Housing Institute, has more than 46 years of investment real estate experience, and has been the President or CEO of five real estate companies, responsible for portfolios of over 28,000 apartments, and more than 8 million square feet of commercial, retail and industrial properties.

Scott Burris

Professor of Law and Public Health
TEMPLE UNIVERSITY
Scott Burris is Professor of Law and Public Health at Temple University, where he directs the Center for Public Health Law Research. His work focuses on how law influences public health, and what interventions can make laws and law enforcement practices healthier in their effects. He is the author of over 200 books, book chapters, articles and reports on issues including urban health, HIV/AIDS, research ethics, and the health effects of criminal law.
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