Get the Most Out of Your Geofencing Campaigns
Geofencing, or the hyper-local mobile targeting strategy using very specific geographic locations, has been around for several years now. Once the shiny new toy bursting onto the digital marketing scene, stealing dollars from programmatic display, geofencing is now a tried and true multifamily industry marketing tactic. What has changed though is the sophistication and application in which you can apply the technology. If you’re on the fence (pun intended), consider implementing geofencing into your upper funnel marketing mix.