Geofencing for Apartments: What It Is and Why It Works

Real strategies to capture high-intent renters, right where they are. If you’ve ever wished you could target prospective renters the moment they step onto a competitor’s property or pass by your leasing office… geofencing is your new secret weapon. Let’s break down what it is, why it works for multifamily, and most importantly, how to […]

Get the Most Out of Your Geofencing Campaigns

Geofencing, or the hyper-local mobile targeting strategy using very specific geographic locations, has been around for several years now. Once the shiny new toy bursting onto the digital marketing scene, stealing dollars from programmatic display, geofencing is now a tried and true multifamily industry marketing tactic. What has changed though is the sophistication and application in which you can apply the technology. If you’re on the fence (pun intended), consider implementing geofencing into your upper funnel marketing mix.