Michelle brings 8 years of digital marketing and advertising experience, 5 years in multifamily, and 3 years in PropTech. Before transitioning into the multifamily industry, Michelle amassed a wealth of experience in digital marketing strategy while working at digital and creative agencies. She spearheaded campaign strategy across a wide array of industries, including retail, automotive, and hospitality. With a focus on driving impactful digital strategies, Michelle curated and executed dynamic social media content strategies and played pivotal roles in launching, optimizing, and analyzing digital campaigns across diverse channels like Facebook Ads and Programmatic Display/Video, consistently delivering results aligned with client objectives. Michelle’s extensive experience in executing and optimizing digital campaigns has equipped her with a wealth of knowledge and skills crucial for driving success in the multifamily sector. Known for her passion for relationship-building, Michelle thrives on working closely with clients and team members, collaborating to develop strategies with defined outcomes, and building strong connections along the way.
Michelle excels in collaborative strategy development both internally and externally. With expertise in strategic planning, stakeholder management, business development, cross-functional collaboration, and performance analysis, she drives successful partnerships aligned with organizational objectives. Leveraging her creativity, Michelle brings innovative solutions to challenges, ensuring dynamic and effective partnership initiatives.
Michelle earned her Bachelor of Science in journalism from Ohio University’s E.W. Scripps School of Journalism with a minor in marketing. She is also a Founding Member of Together in Digital 2016 and Columbus Board member 2018-2019.
In her free time, Michelle enjoys diverse activities. She values spending time with her dog, Duke, and socializing with friends over meals, whether dining out or cooking at home. Michelle loves exploring new eateries and discovering new flavors, often accompanied by her love of wine. She also embraces winter by hitting the slopes for skiing adventures and satisfies her wanderlust through travel, immersing herself in different cultures and cuisines.
Meet Michelle and hear her takeaways from our Digible Summit 2023
