Paid social media is a form of advertising that allows you to reach your prospects where they spend their time: in libraries, reading and researching and having profound discussions on the important issues of our day. Just kidding. On social media, obviously.
Facebook, Instagram, Pinterest, Snapchat—you name it. Paid social means using the tools native to each channel to create, schedule, and post highly-targeted ads to connect with new consumers. It’s a powerful way to build brand awareness, boost site traffic, and increase conversions—the trifecta of digital marketing performance.
At Digible, we focus on generating qualified interest by matching your budget and campaign objectives to the ad types and targeting methodologies that deliver the best results. Whether we’re rocking upper funnel canvas ads, lower funnel lead gens, or any format in between, our customized content is always in perfect alignment with the goals of your property. All campaigns are driven by data and continuous testing—we’re sort of obsessed—and every move we make is in full compliance with the Fair Housing Act. ‘Cause the last thing you need is a discrimination lawsuit. Just ask Mark Zuckerberg.