Paid Social

Meticulously Crafted Paid Social Campaigns Powered by Data

Paid social media is a form of advertising that allows you to reach your prospects where they spend their time: in libraries, reading and researching and having profound discussions on the important issues of our day. Just kidding. On social media, obviously.

Facebook, Instagram, Pinterest, Snapchat—you name it. Paid social means using the tools native to each channel to create, schedule, and post highly-targeted ads to connect with new consumers. It’s a powerful way to build brand awareness, boost site traffic, and increase conversions—the trifecta of digital marketing performance.

At Digible, we focus on generating qualified interest by matching your budget and campaign objectives to the ad types and targeting methodologies that deliver the best results. Whether we’re rocking upper funnel canvas ads, lower funnel lead gens, or any format in between, our customized content is always in perfect alignment with the goals of your property. All campaigns are driven by data and continuous testing—we’re sort of obsessed—and every move we make is in full compliance with the Fair Housing Act. ‘Cause the last thing you need is a discrimination lawsuit. Just ask Mark Zuckerberg.

the digible difference

No Startup Fees, No Long-Term Contracts

Adjust budget any time or cancel within 10 days.

Dedicated Account Manager

One who lives and breathes paid media.

Comprehensive Call Tracking

Included at no extra cost.

Target Leases Up for Renewal

We employ custom audience layering (EL90) to sequentially target renters 90 days from renewal.

Data-Driven Campaigns

We utilize data supported campaign templates and ad types.

Advanced Budget Pacing

Digible-built custom budget pacing software ensures you never waste a dime.

packages & pricing - paid social

Standard

$250
Management Fee
Once media spend hits $750:
30% Management Fee
get started

Enterprise

$200
Management Fee
Once media spend hits $750:
25% Management Fee
get started

process

Onboarding

We’ll request access to your Facebook page, gather your CRM and GA tracking info, and add Facebook pixel code to your site. Then we’ll hit you up for the inside scoop on your property, round up your creative assets, and get cracking on your custom ads.

Campaign Setup

From there, we’ll set up a campaign that works with your budget and with the #goals of your property. Awareness, consideration, conversion—no matter your objectives, we employ the ad types and FHA-compliant audience targeting that’ll get you results.

Tracking

After launch, we keep an eye on all of the metrics that matter. Average view time, engagement rate, click-through rate, site visit rate, cost per lead—we’ve yet to meet a KPI we didn’t like. We monitor ‘em all and make adjustments throughout the course of your campaign.

Optimizations

All of our optimizations are guided by industry-specific best practices and by the data we’ve gathered from our rigorous in-house testing. Want to increase view times, boost engagement, or drive higher-quality leads? We know how to get it done.

Reporting

Our custom monthly reporting provides an overview of impressions, CTR, media spend, and form fills, as well as a whole heap of information on individual ad performance. It’s never been easier to monitor your progress or to see the ads that are currently winning the day.

Ready to make your mark on Mark’s
social network?

give us 30
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