In this Digible Summit workshop, co-founders David Staley and Reid Wicoff (aka “The Digible Dudes”) lead multifamily marketers, operators, and vendors to get the gears turning at rethinking the core principles of apartment marketing. Facilitated by subject matter experts (SME) from Digible, we focus on rethinking various topics in the day-to-day of apartment marketing.
- Websites and Marketing
- Paid Media and ILS
- Organic Media (SEO and Organic Social)
- Data and Budgets
- Reporting
- Multifamily Themes and Truths
Websites and Marketing Deep Dive
Websites and marketing are well, the bread and butter of multifamily marketing! We sat down with several industry folks, from property management, apartment marketing, proptech, and ILS experts to dive into rethinking the principles of websites and marketing, and the results are in.
- Let the user build their own narrative about their community and rethink how you deliver that information. The journey is what matters and a deeper insight into resident life at the property.
- Personalizing the renter’s experience beyond a single property or cross-selling another property (comparison tool to allow future residents to make a decision easier and faster).
- Data and Attribution. How can we attribute more accurately and correct for any over-counting?
- Rethinking about the resident experience on websites and addressing questions like:
- What does move in-process look like?
- This is a great opportunity to highlight any moving partnerships.
- What other services are provided? Concierge, local discounts, etc.
- Step by step on how to submit a maintenance request, and FAQs like where delivery drivers should drop off perishable items, rovers, and guest visitor’s parking.
Organic Media
