Apartment operators have long attempted to measure advertising effectiveness by dividing the number of leads against the total ad spend. In the digital age, this has gotten both ‘easier’ but also more confusing. In this Monday Metric, we cover some quick Cost Per Lead (CPL) benchmarks for apartments while also providing some caution against always optimizing to CPL. Finally, we also go a smidge off-course on the Vacation Rental industry and how it relates to us here in Property Management.
- Why Digible
Our entire team is deeply committed to our purpose to be a role model for employee culture and a catalyst for progressive industry change.
- What We Do
We innovate our products and services to help move the multifamily industry forward and foster a culture of passion and happiness.
- Our Thoughts
We consider ourselves thought leaders and in order to deserve that title we constantly push ourselves to learn, grow and expand our influence.
- Let’s Brainstorm
- Why Digible
Our entire team is deeply committed to our purpose to be a role model for employee culture and a catalyst for progressive industry change.
- What We Do
We innovate our products and services to help move the multifamily industry forward and foster a culture of passion and happiness.
- Our Thoughts
We consider ourselves thought leaders and in order to deserve that title we constantly push ourselves to learn, grow and expand our influence.
- Let’s Brainstorm
