TL;DR: Key Highlights
- Best Sessions for Marketers
- Data-Driven Renter Insights
- Enhancing Digital Sophistication in Prospect and Resident Outreach
- AI and Automation in Multifamily Marketing
- Top Vendors to Check Out
- Zillow Rentals (Booth 123)
- Funnel (Booth 227)
- Digible (At the conference)
- Widewail (At the conference)
- Zumper (Booth
- Can’t-Miss Event
- The Rodeo Roundup hosted by Digible, Vida, Widewail, Repli, and Revyse. RSVP here
- Best Things to Do in National Harbor, Maryland
- Stroll the waterfront
- Potomac Riverboat Cruise
- Explore Old Town Alexandria
Day 1 – Sunday, October 20th
Morning & Afternoon
- Arrival and Registration If you’re arriving early, National Harbor has plenty to keep you busy. Whether you prefer sipping coffee with a river view or diving straight into the action, the area offers great opportunities to ease into the conference.
- Explore National Harbor
- Take a Potomac Riverboat Cruise for amazing views of historic landmarks like the Jefferson Memorial. It’s a relaxing way to kick off your OpTech experience.
- Head to Old Town Alexandria, just a quick ride across the river. Wander through cobblestone streets, browse unique boutiques, or grab a bite at one of the quaint riverside restaurants.
Evening
- Dinner in National Harbor
- Check out the local scene with dinner at one of National Harbor’s more than 30 restaurants. The Walrus Oyster & Ale House is a solid choice for seafood, while Fiorella’s serves up some killer pizza and pasta.
Day 2 – Monday, October 21st
Morning & Afternoon
- 2:00 PM – 3:15 PM Data-Driven Renter Insights: Crafting Exceptional Resident Experiences 📍 Location: Room A
- Get ahead of the game by learning how to leverage data to create standout renter experiences. Dive deep into resident preferences and walk away with actionable insights for building thriving communities.Speakers: Michael Broder (CEO, RKRBX), Tyler Christiansen (CEO, Funnel), Ofo Ezeugwa (CEO, WYL), and more.
- 3:30 PM – 4:30 PM General Session – Introducing RETTC! 📍 Location: Main Hall
- Be the first to hear about the launch of the Real Estate Technology and Transformation Center (RETTC), which will reshape the future of real estate marketing.
Evening
- 4:30 PM – 6:30 PM Opening Celebration in the Expo Hall📍 Location: Expo Hall
- This is where the action starts. Check out booths, network with other marketing pros, and explore new technologies that could transform how you engage residents. Make sure to stop by Zillow Rentals (Booth 123) and Funnel (Booth 227) to get the lowdown on the latest in property marketing tech.
Day 3 – Tuesday, October 22nd
Morning & Afternoon
- 10:45 AM – 11:30 AM Tech, Meet Touch: How to Strike a Balance That Can Elevate the Resident Experience 📍 Location: Room C
- Learn how to seamlessly blend tech-driven convenience with human-centered service to drive resident satisfaction and loyalty. This session is perfect for marketers looking to balance automation with personal touchpoints.Speakers: Jennifer Cyphers (CEO, Pynwheel Inc.), Elizabeth Meyers (VP of Client Experience, Kairoi Residential).
- 11:45 AM – 12:30 PM Enhancing Digital Sophistication in Prospect and Resident Outreach 📍 Location: Room D
- Discover how AI is reshaping the digital landscape for multifamily properties and how you can leverage it to optimize marketing strategies.Speakers: Or Bokobza (CEO, Venn), Dustin Lacey (VP of Marketing & Technology, Mark-Taylor Residential Inc.).
Evening
- 3:00 PM – 4:00 PM General Session – Keynote by Erica Dhawan 📍 Location: Main Hall
- Learn from one of today’s most provocative thinkers on the future of teamwork and AI in marketing. Erica will reveal strategies to lead your teams through digital transformation.
- 8:00 PM The Rodeo Roundup Hosted by Digible, Vida, Widewail, Repli, and Revyse, this is the party you don’t want to miss! Network, let loose, and have fun with your industry peers. RSVP here. 📍 Location: Cadillac Ranch (just a quick walk from the Gaylord)
Day 4 – Wednesday, October 23rd
Morning
- 9:00 AM – 10:00 AM AI and Automation in Multifamily Marketing: Navigating the Regulatory Changes📍 Location: Room E
- With AI taking over, staying compliant is critical. This session will keep you ahead of the curve, ensuring your marketing strategies stay innovative and within the regulatory guidelines.Speakers: Lia Nichole Smith (SVP, ApartmentRatings), Christina Steeg (SVP, Marketing & Communications, Waterton).
Afternoon
- 11:30 AM – 12:00 PM Wrap Up📍 Location: Expo Hall
- Grab some last-minute conversations, collect any useful materials, and make sure to hit any remaining booths like Repli (Booth 543) and RentPath (Booth 312).
Free Time in National Harbor
- Explore Watkins Regional Park For a bit of nature, head to Watkins Regional Park, where you can de-stress with scenic trails and beautiful views.
Top Vendors for Marketers
- Zillow Rentals: Tools and insights on digital marketing for property listings.
- Funnel: Leading CRM platform for leasing teams.
- Digible: Specializing in digital marketing for the multifamily sector.
- Widewail: Own your reputation management with ease.
Top 3 Things to Do in National Harbor
- Potomac Riverboat Cruise: Enjoy breathtaking views of D.C. landmarks from the water.
- Old Town Alexandria: A charming, historic area perfect for a relaxed afternoon.
- The Capital Wheel: Get a panoramic view of the D.C. skyline from the iconic Ferris wheel.
That wraps up your guide to making the most out of OpTech as a marketing pro. Get ready to elevate your strategies, network with industry leaders, and have some fun!
About Digible
At Digible, we’re not just shaking up the digital marketing scene—we’re flipping it on its head. We know that multifamily marketing deserves more than just cookie-cutter strategies and one-size-fits-all solutions. That’s why we’re here to make waves with smarter insights, cutting-edge technology, and a relentless drive to redefine the renter experience. Think of us as your secret weapon for navigating the ever-changing landscape of multifamily marketing, turning data chaos into marketing gold and creating communities that truly resonate.
Our suite of services covers everything you need to thrive in the digital age. From precision-targeted programmatic advertising and conversion-driven paid social campaigns to the future-focused capabilities of Fiona, our AI-driven predictive platform, we’ve got you covered. We also specialize in SEO optimization, content marketing, and creative services that elevate your brand’s visibility and impact. Whether it’s boosting leads, optimizing ad spend, or crafting memorable brand experiences, Digible is here to help you connect with the right renters and leave your competition in the dust.
