In this episode of the Digible Dudes podcast, we sit down with Samantha Skrobot, Co-Founder of Markerheads and the driving force behind Journey Reports, to explore how digital customer journey mapping is reshaping the real estate landscape.
Samantha shares her insights on leveraging technology to enhance tenant experiences, drive engagement, and elevate property performance. We discuss how Journey Reports evolved from a consulting project to a powerful tool that provides deep insights into the digital experiences of renters.
Key Topics & Highlights:
- Discover how digital journey mapping can replace traditional mystery shopping by focusing on the entire customer experience from first click to signed lease.
- Learn how real estate professionals can use Journey Reports to identify and address digital pain points, improving tenant satisfaction and retention.
- Explore the importance of integrating empathy into technology to create more personalized and impactful renter experiences.
- Understand how to leverage data-driven insights to optimize your property’s digital presence and stay ahead in a competitive market.
- Samantha offers actionable strategies for real estate marketers looking to innovate and enhance their customer journeys through technology.
Join us as we dive deep into the future of real estate, where digital tools and human-centered design come together to create exceptional tenant experiences.
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(00:00) Preview and Introduction
(01:09) Samantha’s Background
(02:42) The Evolution of Journey Reports
(03:41) What is Digital Journey Mapping?
(04:55) Comprehensive Analysis: Combining UX Design & Real Estate
(07:00) The Shift to Digital in Real Estate
(10:02) User Testing & Improving Digital Experiences
(14:12) Back to Basics: The Fundamentals of Real Estate
(20:28) Balancing Tech & Traditional Real Estate Practices
(30:15) The ROI of Journey Reports & Strategic Recommendations
(39:18) Empathy in Digital Journey Mapping
(43:14) How to Get in Touch with Samantha & Journey Reports
