The multifamily marketing landscape is shifting big time!
In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors.
Key Takeaways:
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Property owners need to rethink their listing and marketing strategies
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Zillow’s move is about consolidating market power – but will it work?
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CoStar remains dominant, but AI and search trends could shake things up
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SEO, Google Search, and AI are becoming more critical than ever
What do you think? Will Zillow’s $100M bet on Redfin pay off? Is the traditional ILS model dying?
Drop your thoughts in the comments below!
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(00:00) The Disruption of Apartment Search & Marketing Trends
(02:00) Zillow & Redfin Partnership – What It Means for Multifamily
(06:15) $100M Syndication Deal – Smart Move or Desperation?
(10:26) RentPath Layoffs – 450+ Employees Affected
(14:49) The Struggles of Digital Services in Real Estate
(18:58) The Future of Apartment Listings – Is AI the Real Disruptor?
(23:06) Should Property Owners Shift Away from ILS?
(27:49) The Uncertain Future of Rent.com & Apartment Guide
(32:56) What’s Next for the Industry?
