In this episode of the Digible Dudes podcast, we’re joined by Misty Rowell, founder of Elev8 Residential, for an in-depth look at developing property management for small and mid-sized landlords.
With over two decades of industry experience, Misty shares her journey from working in property management to launching her own company, Elev8 Residential, aimed at filling critical gaps in the market.
Misty opens up about the challenges facing property management today, including staffing shortages, scope creep, and balancing operational efficiency with personalized service.
She explains how Elev8 Residential is pioneering a new approach—offering on-site expertise, centralized systems, and a client-first mindset—to deliver better results for property owners and their tenants.
We explore the importance of operational excellence, transparent communication, and building strong client relationships in property management. Misty dives into her leadership philosophy, emphasizing vulnerability, continuous learning, and creating a culture of excitement and engagement for her team.
She also shares her strategies for staying hands-on in operations, maintaining high standards, and preparing for the future of property management.
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(00:00) Introduction
(02:15) Misty’s Journey in Entrepreneurship
(08:08) Filling the Gaps in Property Management
(11:32) Problems with Property Management
(12:52) Starting Elev8 Residential: Planning and Preparation
(15:15) Retaining Staff and Building Trust
(20:06) Defining Success in Property Management
(22:54) Differentiating Elev8 Residential in the Market
(24:48) Saying No to the Wrong Clients
(27:37) Managing Scope Creep in Property Management
(32:08) The Importance of Flexibility and Transparency
(38:46) Staying Hands-On as a Founder
(44:45) Balancing Operations and Leadership Growth
(49:29) Hiring Smarter: Building Strong Teams
(55:05) Promoting Internally vs. Hiring Externally
(01:02:25) Advice for Aspiring Property Managers
