In this episode, we’re joined by Kerri Davis, CEO and founder of Fortress OS, for an in-depth look at her journey in property management and the potential of Fortress OS as an operating system for multifamily real estate.
With a diverse background spanning law, accounting, military service, and real estate, Kerri shares how her unconventional path led to the founding of Fortress, a property management solution tailored to tackle the unique challenges of affordable housing. She offers a candid take on the industry’s traditional pain points, from outdated software and slow tech adoption to the complexities of managing affordable and conventional units.
Kerri discusses the principles that drive her leadership at Fortress, including her philosophy of “front-stabbing” for honest feedback, the importance of balancing work intensity with rest, and how her team stays grounded through practices like meditation.
Diving into the technical side, she explains why Fortress OS was designed with an affordable-first approach and emphasizes the need for seamless integrations with existing accounting systems to streamline operations and empower property managers.
Key Topics & Highlights:
- Discover how Fortress OS is reshaping property management for affordable housing and why it stands out in a crowded market.
- Learn about the challenges of adopting new technology in a conservative industry and how Fortress OS overcomes these barriers.
- Explore Kerri’s radical approach to leadership, including her unique methods for building a resilient, high-performing team.
- Understand why Kerri believes multifamily housing isn’t a commodity and the implications for pricing strategy and revenue management.
- Get insights into the future of property management technology, including AI integrations, flexible tech stacks, and data transparency.
Like, comment, and subscribe for more!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Preview and Introduction
(02:47) Kerri’s Leadership Philosophy
(07:00) Exploring Kerri’s Career Path
(13:20) Meditation and Team Balance at Fortress
(19:10) The Fortress OS Vision and Purpose
(22:55) Why Fortress OS is Different from Competitors
(25:29) Fortress OS as a Complete Property Management Solution
(29:25) Balancing Affordable and Conventional Units
(33:08) Challenges in Property Management Software
(37:19) Strategic Partnerships and Prioritizing Integrations
(41:16) Overcoming Industry Hesitation to Adopt New Solutions
(45:16) Addressing Common Pricing Misconceptions
(50:07) The Industry’s Approach to Pricing and Discounts
(55:47) Avoiding Fear-Based Pricing Decisions
(01:01:36) Artificial Intelligence in Property Management
