In this episode of the Digital Dudes Podcast, we sit down with Jenna Weinerman, VP of Marketing at Updater, to explore how their groundbreaking technology is reshaping the moving industry.
Whether you’re relocating across the country or moving a few blocks away, Updater simplifies every aspect of your move—from securing internet and renter’s insurance to booking movers—all through one seamless platform.
Jenna shares insights into how Updater’s platform is driving efficiency, improving resident satisfaction, and streamlining property management operations. We also dive into their recent success with the U.S. military, where Updater now powers 325,000 military moves annually, making it the largest relocation program in the world.
Key Topics & Highlights:
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Discover how Updater is changing the moving experience with its all-in-one app, designed to eliminate the most stressful parts of relocation.
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Learn about the “Move-in Effect” and how improving the move-in experience can increase resident retention rates by 59%.
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Explore Updater’s latest tech innovations, including custom tasks for property managers and Single Sign-On (SSO) for enhanced security.
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Get an inside look at how Updater secured a $20 billion contract with the U.S. military to manage their global household goods relocation program.
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Understand the future of the moving industry and how Updater’s technology is setting new standards for efficiency and customer satisfaction.
Tune in now to learn how Updater is changing the way we move and what it means for the future of property management and relocation.
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(00:00) Preview and Introduction to Updater
(02:07) Updater’s Origin Story: Solving Moving Challenges
(04:39) Tackling the Pain Points of Moving
(06:14) How Updater’s App Works
(07:24) The Mover Life Cycle
(09:04) Why Moving is Stressful
(16:06) How Updater Partners with Service Providers
(17:07) The ROI of Updater: Retention, Morale, and Revenue
(21:55) Addressing Platform Fatigue with SSO and Bi-Directional Sync
(24:11) Updater’s Expansion Plans
(35:01) The Role of AI and Automation in Updater’s Growth
