In this episode, the Digible Dudes are joined by Ben Witten (Placer.ai) and Matthew Kilmurry (ApartmentGeofencing.com) to dive deep into the role of data analytics and geofencing in the real estate industry.
Ben & Matthew brings extensive knowledge on leveraging mobile location data to optimize site selection and marketing strategies, offering actionable insights for developers, investors, and property managers.
Key Topics & Highlights:
- Data-Driven Decision Making: Discover how analyzing anonymized location data can inform smarter investments and developments by understanding renter preferences and demographic trends.
- Geofencing for Targeted Marketing: Learn about the power of geofencing in creating precise marketing campaigns that resonate with your target audience and provide faster ROI.
- Privacy and Compliance in Data Collection: Explore the importance of adhering to stringent privacy laws like CCPA and GDPR while collecting and utilizing location data.
- Challenges in Real Estate Marketing: Gain insights into the common challenges faced by developers and property managers when integrating data into their decision-making processes.
- Maximizing Property Visibility: Understand the critical role of location and traffic data in boosting property visibility and performance, with real-world examples.
- Balancing Instinct with Data: Ben and Matthew discuss the integration of traditional real estate expertise with modern data analytics to enhance decision-making.
Join us for a compelling conversation on how data is reshaping the future of real estate, providing you with the tools and strategies needed to stay ahead in a competitive market.
Whether you’re a developer, investor, or property manager, this episode offers valuable insights to elevate your approach to real estate and marketing.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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