EP193: How to Leverage Social Media for Multifamily Marketing Success with Delany Duke (Landmark Properties)

In this episode, David, Reid and Delany Duke, Director of Digital Services at Landmark Properties, dive into the evolving landscape of social media marketing for multifamily properties. 

Delaney brings a wealth of experience in digital strategies, sharing valuable insights on how to harness social media to attract and retain renters.

Key Topics & Highlights:

1. Optimizing Social Media for Multifamily Marketing: Learn how to leverage platforms like Instagram and TikTok to enhance property visibility and engage potential tenants.

2. From Clicks to Leases: Discover the importance of using social media as a tool to convert online engagement into actual leasing inquiries and applications.

3. User-Generated Content: Understand the power of resident-created content in showcasing authentic living experiences and boosting community appeal.

4. Navigating AI in Real Estate: Delaney discusses the role of AI in automating responses and streamlining communications, while maintaining a personal touch.

5. Micro-Influencers & Social Proof: Explore strategies for utilizing micro-influencers to create credible and relatable content that resonates with target audiences.

6. Balancing Technology and Human Interaction: Delaney emphasizes the need for a balanced approach, integrating technology with human elements to enhance the overall resident experience.

Join us for an insightful conversation on the latest trends and best practices in multifamily social media marketing.

Whether you’re a property manager or a real estate marketer, this episode provides actionable tips to elevate your digital strategy and drive success in the multifamily sector.

Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠

Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Preview and Intro

(01:34) Landmark Properties’ Marketing Approach

(05:28) Gen Z’s Housing Research Habits 

(11:15) Importance of User-Generated Content

(17:17) Impact of Reviews and Social Proof

(19:15) Gen Z’s Relationship with AI in Leasing

(23:14) The Role of Parents in Housing Decisions

(27:17) Price Sensitivity Among Students and Parents

(32:03) Challenges with ILS Networks in Student Housing

(34:22) The Importance of Google Business Profile

(37:05) Using Micro-Influencers in Marketing

(40:14) Budgeting for Social Media Strategies

(46:41) How To Tailor Marketing Strategies