In this episode, we sit down with Roman Speron, Chief Development Officer, and Candice Kelly, Director of Communities at Sentral, to explore the dynamic world of multifamily property management and community development.
Prepare to uncover the innovative strategies Sentral employs to redefine high-value property management and community living.
Roman and Candice share their journeys and insights, highlighting how Sentral is leading the way with cutting-edge approaches and scalable solutions in the multifamily sector.
Key Highlights & Takeaways:
- Revolutionising Multifamily Properties: Discover how Sentral is enhancing property value with unique management strategies.
- Maximising Revenue: Learn about Sentral’s techniques for achieving $7 per square foot in 21 different markets.
- Leveraging Furnished Units: Uncover the benefits of furnished units and how they drive a 120% rent lift.
- Building Strong Communities: Explore the practices Sentral uses to create vibrant and engaged communities within their properties.
- Future Trends in Multifamily Management: Get a glimpse into the trends and technologies that will shape the future of multifamily property management.
Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry.
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(00:00) Preview
(00:24) Intro
(06:47) Introducing Roman and Candice from Sentral
(07:32) Sentral’s Business Strategy and Market Presence
(09:49) Marketing to Different Demographics
(11:23) Technology Integration and Scalability of Sentral’s
Model
(17:01) Driving Operational Efficiency and Revenue
(21:06) Brand vs. Property Marketing
(23:03) Utilizing Traditional and Non-Traditional Marketing
(25:12) Partnerships with Brokers and Digital Strategy
(28:13) Managing Churn and Effective Occupancy
(30:31) Overcoming Client Objections and Challenges
Faced by Sentral
(36:08) Dissecting Marketing Expenditure
(37:34) Customizing Amenities and Experiences
(39:10) Non-Traditional Marketing Approaches
