Creating more content isn’t necessarily the answer. Creating content that people and AI can actually trust is. In Part 2, Reid continues his conversation with Digible’s Kristen Powers and Cherry Johnson to explore how content strategy is changing as AI becomes a bigger part of the renter search journey.
The conversation digs into schema, AI-generated content, Reddit, authority and trust, and how LLMs decide which properties and sources to surface. They also look ahead at what happens as apartment search becomes more efficient and renters have fewer reasons to browse dozens of properties. For multifamily marketers, the opportunity is getting clearer: make your property easy to understand, easy to validate, and difficult for AI to overlook.
