Technology is changing the way multifamily operates, but great leadership is still what makes the biggest difference. In this episode, Reid sits down with Josh Hinchley, Vice President of Marketing & Technology at Sentinel Management, to discuss how organizations can embrace AI without losing the people, culture, and customer experience that drive long-term success. From building employee buy-in to proving ROI, Josh shares a practical framework for leading through change.

The conversation also explores customer experience, technology adoption, and what it takes to successfully lead teams through change. If you’re navigating AI, change management, or digital transformation in multifamily, this episode offers practical strategies for leading teams through change with confidence.