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The Best Canva Features for Multifamily Marketers in 2025 (Even If You’re Not a Designer)

Creating professional, eye-catching social media graphics for rental properties doesn’t require a design background—thanks to Canva. With its easy-to-use platform and powerful tools, anyone can create beautiful, on-brand visuals that engage current and potential residents.

Why Canva? A Game Changer for Non-Designers

Canva has revolutionized design for non-professional designers, especially in the rental real estate industry. With pre-built templates, intuitive drag-and-drop functionality, and powerful AI-driven tools, Canva makes it simple to create high-quality social media content—even if you have no design experience!

Building Your Brand Kit in Canva

One of the most important elements of consistent design is a brand kit. Canva’s brand kit feature helps keep your property’s visuals on point, ensuring consistency across all social media channels.

Here’s what to include in your Canva brand kit:

  • Logos: Upload your property logo in various formats (horizontal, vertical, various colorways, etc.).
  • Color Palette: Select primary and secondary colors that align with your property’s aesthetic.
  • Typography: Designate fonts for titles, headers, and body text. Pro tip: Canva offers a feature that allows you to upload custom brand fonts.
  • Other Branding Elements: Canva also allows you to brand voice, photos, and custom icons.

Once your brand kit is set up, Canva can automatically apply these elements to your designs, saving you time and ensuring consistency.

Canva Pre-Made Templates 

For non-designers, templates are an absolute game-changer. Canva offers hundreds of templates for everything from promotional posts to event flyers, leasing specials, and more.

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