Tracking website performance and user behavior is essential for multifamily properties looking to optimize their marketing efforts and understand resident journeys. Google Tag Manager (GTM) is a powerful tool that enables you to set up custom goals and events in GA4 to track specific actions like tour requests or application submissions, implement SEO enhancements like schema markup, deploy conversion tracking pixels, and manage various marketing tags, all from one centralized platform.

For property management companies using RentCafe, implementing GTM on your backend might seem technical at first. With the right guidance, it’s a straightforward process that will unlock valuable insights into how prospective renters interact with your website. This step-by-step guide will walk you through placing your GTM tag on RentCafe’s backend. 

1. Locating The GTM Container ID or Code

  • Digible will provide clients with the required GTM code
  • If needed for your own setup purposes, you can:
    • Follow these steps to create an account and container
    • OR
    • Navigate to your existing property container 
    • Click your Google Tag Manager ID in the upper right corner (GTM-xxxxxxxx)
    • Copy and paste the head and body tags, placing them using the outline below. 

  

Locating The GTM Container ID or Code
Install Google Tag Manager

2. RentCafe Dashboard Navigation

  • Log in to the RENTCafe dashboard and select your property
  • Find the “Property Configuration” menu on the left and click SEO – SEO Dashboard – Analytics Tracking
  • On the Analytics Tracking page, find the “Other Tracking” section and click + Add New Item 
RentCafe Dashboard Navigation

3. Add External Tracking

  • Complete the “Edit External Tracking” section as follows:
    • What would you like to track?: Google Tag Manager
    • Paste your code here for :
      • Copy the <head> code from step 1 and paste it into the box
    • Paste your code here for :
      • Copy the <body> code from step 1 and paste it into the box
    • Click Save
Add External Tracking

Start Tracking Your Success

Congratulations! You’ve successfully implemented Google Tag Manager on your RentCafe backend. 

Be sure to use GTM’s Preview mode to test your tags before going live to catch any issues. Already working with Digible? We take care of the testing and implementation on your behalf.

If you are a Digible client and have questions about your GTM implementation or want to discuss additional tracking opportunities for your properties, don’t hesitate to reach out to your account manager. We’re here to ensure you’re getting the most out of your marketing technology stack and driving measurable results for your communities.

For those implementing this independently, if you’re looking for expert guidance on optimizing your GTM setup, configuring custom goals for your property’s unique needs, or maximizing the ROI from your digital marketing efforts, Digible is a specialized multifamily marketing agency that understands the unique challenges of the industry.

Our team can help you leverage analytics tools like GTM to drive more qualified leads and increase occupancy rates. Contact our team today to get started!