As AI continues to reshape how people search for and interact with content online, staying ahead requires more than traditional SEO tactics. At Digible, our SEO strategists are closely tracking the latest trends in AI-driven search and proactively implementing strategies to ensure our clients remain visible and competitive. From optimizing content for AI-generated responses to enhancing technical performance, we’re focused on adapting to this evolving landscape—so your properties don’t get left behind.

Understanding the Shift: Why Website Updates Matter for GEO SEO

Generative Engine Optimization (GEO) requires  a new approach to how websites are built and how content is structured. AI-powered platforms like ChatGPT, Claude, Perplexity, and Gemini  prioritize content that’s easy to understand, trustworthy, and structured for quick, conversational responses. 

Traditional SEO signals remain important, but optimizing for AIOs (AI Overviews) means updating technical setups and content strategies to align with how AI interprets and surfaces information.

6 Key Website Updates for GEO SEO Success

1. Improve Structured Data & Schema Markup

  • Use comprehensive schema markup on all relevant pages to provide AI systems with explicit context:
    • Articles
    • Local Business
    • FAQs
    • Products
    • Services
    • Events
  • Implement FAQ schema to increase the chances of AI pulling direct answers from your site for relating search queries. In multifamily, it is sometimes difficult to get new pages made on our property’s websites, but if you are able to create an FAQ page with detailed information about that property, you’ll increase your chances of ranking in the AIO!
  • Review and update schema regularly to reflect new content types or business changes. At Digible, we check schema information at least 2x a year to ensure we have the property NAP information on the website. This is especially important in our industry as business hours can fluctuate during peak leasing season and the slower winter season.

2. Optimize Page Speed & Mobile Experience

  • It’s been said that AI tools prioritize content from websites that load quickly and provide smooth mobile interactions.
    • Use tools like Google PageSpeed Insights and GTMetrix to test a website’s site speed and Bing’s Mobile Friendliness tool to measure how mobile friendly a site is. If not, you could be jeopardizing your chances at ranking in the new search landscape.
  • Ensure your website has a responsive design and test user experience on various devices. You can use the tools mentioned above to gain more insight into how your website performs in these areas and make any necessary changes.

3. Enhance Content Accessibility & Readability

Include alt text for images that accurately describe visuals, aiding AI in contextual understanding.

Organize content using clear headings (H1, H2, H3), short paragraphs, and logical flow. This is standard traditional SEO, so if you have been focusing on this area already, there shouldn’t be much to change!

Avoid jargon or overly complex sentences; use natural, conversational language.

Enhance Content Accessibility & Readability

4. Boost E-E-A-T Signals

We offer blog/article content in our higher SEO packages, so when reviewing this month’s deliverable, keep these tips in mind:

  • Showcase author credentials and experience directly on pages or articles. You can reach out to your AM to see if there is a team member on the property we can assign as the author to the blog.
  • Add links to trusted sources and backlinks to your site from authoritative domains.
  • Maintain up-to-date privacy policies, contact info, and transparent business information.

5. Implement Conversational UX Features (If applicable)

  • Add chatbots, virtual assistants, or interactive FAQs that simulate natural dialogue.
  • Use voice search optimization techniques, as voice assistants rely heavily on generative AI.
  • Make content easily scannable for both humans and AI to extract key info quickly.

6. Update Internal Linking Structure

  • Ensure internal links connect related topics to help AI understand site hierarchy.
  • Use descriptive anchor text that mirrors natural queries people might ask.

Avoid orphaned pages; make sure all important pages are discoverable through links.

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Maximize Your Reach with Organic Media

Digible’s Organic Media services help you build a powerful online presence through strategic content, SEO, and local optimization.
Digible’s Organic Media services help you build a powerful online presence through strategic content, SEO, and local optimization.
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6 Content Review Tips: Is Your Content GEO-Friendly?

1. Answer Questions Directly and Clearly

  • Scan your content to ensure it responds to specific user questions without fluff.
  • Use natural language that matches conversational queries (e.g., “How do I…” rather than “Information about…”).

2. Check for Structured Content Blocks

  • Break long text into smaller sections with descriptive headers.
  • Use bullet points or numbered lists where applicable to improve clarity.

3. Prioritize Original, Authoritative Information

  • Avoid duplicate or thin content that adds little value.
  • Provide fresh insights, data, or expert opinions to stand out in AI-generated answers.

4. Use Semantic Variations and Synonyms

  • Incorporate related keywords and phrases naturally to help AI understand content context.
  • Avoid keyword stuffing; aim for rich, varied vocabulary that covers the topic broadly.

5. Review Metadata and Snippet Optimization

  • Write concise, descriptive meta titles and descriptions reflecting user intent.
  • Use structured snippets and rich results formatting (like FAQ snippets) to increase chances of AI using your content.

6. Test Your Content with AI Tools

  • Use AI writing assistants or prompt your content in ChatGPT-like tools to see how it’s interpreted.
  • Adjust content based on whether AI-generated summaries accurately reflect your key messages.

Final Thoughts: Staying Ahead in the GEO Era

To stay competitive in the age of Generative Engine Optimization (GEO), it’s essential to regularly audit your website to keep both technical elements and content aligned with the fast pace of AI advancements. Success is no longer measured by keyword rankings alone—visibility in AI-generated answers and voice search is just as critical. This shift requires close collaboration between content creators, developers, and UX designers to build a seamless digital experience that serves both users and AI systems effectively.Want to make sure your property is prepared for the future of search? Contact Digible today to learn how our SEO team can help you thrive in the GEO landscape.