EP149: The Ultimate Budgeting Checklist with David Staley and Reid Wicoff

Join hosts David Staley and Reid Wicoff on episode #149 of Digible Dudes as we sit down for a solo podcast to breakdown the complexities of budgeting in today’s fast-paced business world.

In this latest episode, we pull back the curtain on budgeting season, discussing fiscal versus calendar budgeting. We share personal experiences, emphasizing the need for flexibility and perspective when dealing with numbers.

We navigate the hurdles of budgeting within fast-growing companies and multi-owner properties. We also discuss how rewarding different departments can lead to an overall understanding of net income and top line revenue and the importance of equal pay amongst peers for a unified team.

We wrap up by looking into the potential of performance-based models for writers and the chance of unionization. As a bonus, we disucss the possibilities of a budgeting platform to solve the multifamily budgeting problem.

From exploring the role of AI in budgeting to the ethical implications of using ad content for revenue, our episode leaves no stone unturned.

Digible: ⁠https://digible.com

Fiona:⁠ https://www.myfiona.com/

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(00:00) Preview

(04:03) Budgeting Season

(08:28) Common Challenges in Budgeting

(16:07) Challenges and Complexities of Budgeting

(20:53) Budgeting and Transparency in Marketing

(32:12) Budgeting and Allocation in Property Marketing

(41:18) Marketing in Multifamily Sector Autonomy and Evaluation

(54:11) Challenges With Print and Digital Margins

(58:50) The Role of AI in Budgeting

(1:07:06) Progress in Digital Budgeting Takes Time

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