In this sophomore episode of the the Monday Metric, we cover Cost-Per-Click (CPC). CPC is a metric that every apartment marketer is familiar with, but it’s never a bad time to cover the basics. In other words, this one is a must for our 2nd Monday Metric episode. We talk with Adam Walters, Digible’s own Digital Marketing Manager, on why CPC is getting long in the tooth, yet remains relevant for your marketing campaigns. We also provide some words of caution, and of course Apartment Industry KPI benchmarks!
- Why Digible
Our entire team is deeply committed to our purpose to be a role model for employee culture and a catalyst for progressive industry change.
- What We Do
We innovate our products and services to help move the multifamily industry forward and foster a culture of passion and happiness.
- Our Thoughts
We consider ourselves thought leaders and in order to deserve that title we constantly push ourselves to learn, grow and expand our influence.
- Let’s Brainstorm
- Why Digible
Our entire team is deeply committed to our purpose to be a role model for employee culture and a catalyst for progressive industry change.
- What We Do
We innovate our products and services to help move the multifamily industry forward and foster a culture of passion and happiness.
- Our Thoughts
We consider ourselves thought leaders and in order to deserve that title we constantly push ourselves to learn, grow and expand our influence.
- Let’s Brainstorm
