Deprecation of Third-Party Cookies: How to Approach a Cookieless Future in 5 Steps

Depreciation of Cookies

Google announced a major shift in the ad world…the deprecation of third-party cookies. A cookieless future means change for advertisers. Some of these changes are positive and some may lead to new ways of conducting our work and reaching those coveted prospective renters. Here’s what multifamily marketers need to do to prepare and mitigate the effects of this change in 5 steps.

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