AIM 2018- A Freshman’s Perspective

As first time vendors to AIM I thought Digible’s freshman experience might be worth sharing with our brothers and sisters in the vendorhood (not to exclude our vast casual online readership). Read more for some of our highlights.

Digital Touchpoints Off & On-Site for Multifamily

Earlier this week, we explored the marketing funnel for multifamily and different ways that you can engage with users as they go through the process of finding their next apartment. Generally, the industry usually mentions that it takes 6-8 “touches” before a sale occurs (or qualified lead applies), but which are the most impactful on the renter’s journey?

The Marketing Funnel for Multifamily Explained

As a multifamily professional you’re probably already utilizing a marketing funnel (even if you don’t know it). We are sure you’re expected to fill empty units month after month on a shoestring budget. That’s why understanding and optimizing your marketing funnel can help stretch your marketing dollars significantly. We will be breaking down the key steps of the marketing funnel as it pertains to the multifamily industry. So, it’s time to get strategic and increase your ROI while making you look like an MVP.

Put Your Search Campaigns on a Diet: How to Make Limited Budgets Lean & Mean

Properties don’t have money to waste and now more than ever must stretch their smaller budgets as far as possible while still competing with the big dogs *cough* ILS *cough* of the industry. So, when going up against advertisers who can afford to run all day and all night how do you make your money count?

3 Reasons to Switch to HTTPS by July 2018

Everybody and their mom are talking about security nowadays, and Google is taking it very seriously. With more people doing everything online, the concern is real. Think about it this way: wouldn’t you rather put your personal information on a site that is secure rather than a site that has a large “Non-Secure” badge across the top? Google strongly recommends making the switch, but why? We will explore three reasons.

MTEC Review: A Hidden Gem

Conference season is in full swing for multifamily! As we prepare to head out to AIM next week, we are also looking back, yes all the way back to last month, when we attended MTEC in San Francisco, a multifamily technology conference. This was our first time attending MTEC and although this conference wasn’t on our radar until this year, we were pleasantly surprised and look forward to attending for years to come. Read more about our experience.