The ABC’s of Organic Social

There’s a lot of jargon to remember when it comes to organic social media, that’s why we’ve developed an extensive A-Z list of everything you need to know to make sure your organic social efforts are top-notch!

Google My Business Insights: Explained

Have you ever wondered how future renters are interacting with your property’s Google My Business (GMB) listing? Well, what if we told you that you can actually view this data within your GMB profile! Surely by now most of you have seen the Insights tab on the left-hand menu in GMB. This tab explores how potential renters discover your listings within Google Search and Google Maps, while also explaining what actions they take after they find your property. Haven’t had time to dive deeper into what the Insights tab has to offer? Settle down at your desk with a fresh cup of joe, and let’s dive into what these insights mean and how your property can use it to its advantage. 

Words to Know in SEO: Search Engine Optimization

As marketers, we love our acronyms. Especially when it comes to Search Engine Optimization. At times, SEO lingo can sound like a foreign language. But don’t worry, we’ve got a DuoLingo-esque guide to key SEO terms for multifamily marketers to get a better understanding of SEO, data storytelling, and key performance indicators. Ready to rank? Let’s go.

Google Updates: Fall 2019

Another day, another round of Google updates… when are they going to give us a break!? Recently we’ve seen some updates within Google that impact our industry specifically. Don’t have time to dive into the hundreds of articles covering these updates? No worries, we’ll catch you up on all the important stuff!

Case Study: Google Post Type KPIs

There’s nothing better than a fresh Google Post to make your Google My Business (GMB) profile outshine your competitors. What are they, you ask? Google Posts are a feature within GMB that allows businesses to create content directly within the search engine results page (SERPs). Utilizing Google Posts on your property’s GMB profile can help you claim more SERPs real estate for branded queries. That ultimately means more opportunities for future renters to see fresh content within Google about your property and why it is the perfect place for them to call home! Users can find their Google Posts within their property’s knowledge panel on branded searches. While it may not seem like a big deal to take advantage of this feature within your GMB profile, Google Posts actually contribute significantly to your property’s SEO since they help generate more organic clicks and help increase traffic to other pages on your site.

Case Study: Call Quality & Behavior Analysis for Apartments

Phone calls come in all different shapes and sizes. That’s why it’s crucial to understand the quantity and quality of phone calls, as well as the patterns of caller behavior, in order to optimize both campaigns and customer service.

Research shows that keyword pool numbers provide a larger ratio of leads as compared to Google Ad Extensions, as seen in the graphics above. In other words, people who click on a PPC ad and then call from the on-site tracking number are more likely turn into leads than those who call directly from a PPC ad. However, it is also important to note that Google Ad Extensions do drive over three times more calls than keyword pool numbers.

The Origin of Digible Summit and Our Thanks to You!

We should start by shouting a huge THANK YOU to everyone that attended and contributed to Digible’s first apartment marketing summit! We were over the moon with the outcome- from the engagement levels during the marketing workshops to the dynamic content from our featured speakers, and the herculean effort from our staff to bring it all together- it was more than we could have hoped for. For those who couldn’t attend or weren’t in the know (shame on us), we’ll give you some quick context on how it came about, and our purpose for pulling it all together.

Got Data? Digible’s Use Cases of A Data Dictionary

Data. Data. Data.  Data is like the sand in your car after a day at the beach – it’s everywhere! Almost every element of modern life has data that can be tracked, from tracking weather patterns in Denver, Colorado to recording the most common flu search terms on Google. But have you ever stopped and wondered, what even is data?

MozCon 2019: A Freshman’s Perspective

A couple weeks ago two members of our team, Bailey and Gitel, got the chance to attend this year’s MozCon in Seattle. It was a packed three-day conference where we got the chance to dive a little deeper into SEO, mobile, conversion optimization, local search, and more with some of the industry’s best. With so many great speakers throwing so much valuable information at us, it was hard to narrow down what we wanted to share with our team. Eventually, after much consideration, we decided on what we thought were the four biggest takeaways from MozCon.

Facebook Fair Housing Updates – July 2019

The Cambridge Analytica scandal, lawsuits around privacy and compliance, countless testimonies in court, the restructuring of top board members, and a $5 billion fine—all leading to a slippery slope of significant changes for advertisers. You guessed it…we’re talking Facebook. As you may remember, the Federal Housing Department slapped Facebook with a discrimination lawsuit back in March—just one of the many problems plaguing the social networking giant over the past few months. HUD’s claim was that that Facebook was in violation of the 1968 Fair Housing Act. Read the latest update as to what Google’s now doing in response.

Using User-Generated Content to Foster Community at Your Property – Part II

User-generated content is one of the cheapest ways to get content for your social media channels, but it’s not always the easiest. So what exactly is user-generated content? User-generated content is any and all content created by customers that is used by a business. This is not a new strategy for marketers, but is a great way to establish a level of authenticity with your audience and build a community.

Using User-Generated Content to Foster Community at Your Property – Part I

Are you trying to expand your social game but don’t have the capabilities to tackle running multiple platforms on your own? User-Generated Content (UGC) could be the perfect solution! User-generated content is any and all content that a business uses, created by customers. This strategy is by no means new, but can foster a feeling of authenticity with your audience.