The Digible Dudes 230: EP230 Pratik Dhebri: How AvalonBay Is Disrupting Multifamily Tech with AI, Data & Human Touch

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesIn this episode, we sit down with Pratik Dhebri, VP of Product Management at AvalonBay Communities, to explore how one of the largest multifamily operators in the U.S. is transforming resident experience through strategic tech integration, in-house innovation, and […]
The Digible Dudes 229: EP229 Shelly, Brian & Anne: How to Simplify The Multifamily Customer Journey

What if the reason you’re losing leases isn’t your marketing budget… but your broken customer journey? In this episode, we sit down with Shelly Steitz (Cadence Marketing Solutions), Anne Baum (Towne Properties), and Brian Rosenblatt (Goldfarb Properties) to unpack the hidden friction points that are quietly costing multifamily teams thousands in lost conversions. From mismatched […]
The Digible Dudes EP228 Justin Jones: How AI is Disrupting Multifamily Real Estate in 2025 | Justin Jones

In this episode of the Digible Dudes Podcast, we sit down with Justin Jones, better known as The Multifamily AI Guy and AI Evangelist at Hyly.AI. From mindset shifts to machine learning, Justin brings a refreshing, human-first perspective to one of the most talked-about trends in property management: artificial intelligence. Whether you’re a marketing exec, […]
The Digible Dudes 229: EP227 Laurel Zacher: Why Most Multifamily Firms Still Don’t Have a CMO

In this episode of the Digible Dudes Podcast, we sit down with Laurel Zacher, Founder of LZ Strategic and former VP of Marketing at Security Properties Residential, to explore the real state of marketing in multifamily. After leaving a high-powered VP role, Laurel launched a fractional CMO consultancy without a website, a pitch deck, or […]
The Digible Dudes 226: EP226 Michelle Smith: How to Build High Quality Vendor Partnerships in Multifamily

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes What does it take to build truly effective vendor partnerships in multifamily real estate? In this episode, Michelle Smith, VP of Digital Strategy at Willow Bridge Property Company, takes us behind the scenes of how she’s scaled […]
The Digible Dudes 225: EP225 Eric Clark: Why Physical Marketing Still Wins in a Digital-First World

Digible is giving away a fully managed 12-month digital marketing package for one multifamily property. Apply now: https://content.digible.com/100k-lease-stakes Is physical marketing dead? Not even close. In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why physical marketing still matters and how to make it actually work. From monument signs to personalized gifts, […]
The Digible Dudes 227: EP224: How to Find Your Purpose in Life & Business (The Ikigai Method)

In this episode of the Digible Dudes Podcast, hosts Reid and David dive into the Japanese concept of Ikigai — a powerful framework that blends passion, purpose, and profession to uncover your reason for being. From its deep cultural roots in Eastern philosophy to its practical applications in Western entrepreneurship, this episode explores how aligning […]
The Digible Dudes 223: EP223: Why Most Agencies Struggle to Scale

In this episode of the Digible Dudes Podcast, Reid and David dive deep into the scaling challenges facing digital marketing agencies, especially within the multifamily real estate industry. From trust-driven service models to margin compression, and from customization vs. productization to the hidden cost of chasing big clients, this episode lays out the hard truths […]
The Digible Dudes 222: EP222: How to Improve Your Multifamily Marketing Strategy (The Misogi Method)

In this episode of the Digible Dudes Podcast, David and Reid introduce a bold new framework for professional and marketing growth: the Misogi Method. Borrowed from Japanese tradition and reimagined for marketers, a Misogi is defined as a challenge so big and uncomfortable that you have only a 50% chance of success—and that’s exactly the […]
The Digible Dudes EP221: How to Get the Most Out of Every Meeting and Drive Actual Results

How to Run More Productive Meetings | Death by Meeting | Digible Dudes Podcast Welcome to another episode of the Digible Dudes Podcast! In this episode, David and Reid dive into the thought-provoking concepts from Death by Meeting by Pat Lencioni. They explore the critical role that well-structured meetings play in driving business success and […]
EP220: Are Business Books Actually Helpful? (Here’s What No One Tells You)

Are Business Books Really Helping You Succeed – Or Just Selling You Hype? In this episode of the Digible Dudes podcast, David and Reid break down the hidden flaws in popular business books and expose the arrogance vs. humility debate in thought leadership. From 10X Thinking to Radical Candor, we uncover why some of the […]
The Digible Dudes 219: EP219: Zillow Paid $100M for Redfin’s Listings (Was It Worth It?)

The multifamily marketing landscape is shifting big time! In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors. Key Takeaways: Property owners need to rethink their listing and marketing […]