Why Social Media Matters for Multifamily Marketing
For multifamily marketing managers balancing multiple properties, juggling SEO, PPC, social media, and vendor relationships, social media engagement often falls to the bottom of the priority list.
But here’s the reality: social media is one of the most cost-effective ways to attract high-intent renters, retain residents, and boost brand awareness… if you know what to post!
If your properties’ social feeds feel repetitive or uninspired, you’re not alone. Coming up with fresh, engaging content for multiple properties can feel overwhelming, especially when you’re tracking occupancy rates, digital ad budgets, and stakeholder expectations all at once.
That’s why we’ve put together 30 apartment social media post ideas to make content creation easier. These proven ideas drive engagement, showcase community value, and ultimately help fill more units.
30 Apartment Social Media Post Ideas
👨👩👧👦 Resident-Focused Content
Your current residents are your best brand ambassadors. When potential renters see a thriving, engaged community, they’ll be more likely to picture themselves living there.
1. Resident Testimonials – Share a quote, video, or written testimonial from a happy resident.
Bonus: Ask them to record a short video sharing why they love living there.
2. Move-In Highlights – Celebrate new residents with a welcome post (get their permission first!). A simple “Welcome to the community, [First Name]!” post builds a sense of belonging.
3. Resident Spotlights – Feature long-term residents who love the property. Highlight their favorite amenities, neighborhood spots, or why they renewed their lease.
4. Community Events Recap – Post highlights from past resident events, such as BBQs, holiday parties, or pet-friendly gatherings.
Pro Tip: Use Instagram Reels or TikTok to create short, engaging video recaps.
5. Polls & Q&A Stories – Use Instagram or Facebook Stories to ask residents fun questions: “What’s your favorite local coffee shop?” or “What new amenity would you love to see?”
🚧 Behind-the-Scenes & Property Updates
Social media is an opportunity to humanize your brand and build trust with prospective renters by showing off your team and community improvements.
6. Meet the Team Monday – Introduce leasing agents, maintenance teams, or property managers. Humanizing your team increases engagement and helps build relationships.
7. Construction or Renovation Updates – Show off renovations, new amenities, or upcoming property enhancements to generate excitement.
8. Day in the Life of a Leasing Agent – Take followers behind the scenes with a leasing agent’s daily routine, showcasing the leasing office, tours, and resident interactions.
9. Office Pets or Resident Pets of the Month – Highlight pet-friendly policies with fun photos of furry friends around the property.
10. Apartment Tours & Model Unit Showcases – Show off your best units via video tours, virtual walk-throughs, or carousel posts with high-quality images.
📲 User-Generated Content (UGC)
Encouraging residents to share their own content increases trust and authenticity. Potential renters trust real resident experiences more than polished ads.
11. Share Resident-Tagged Posts – Monitor Instagram and Facebook for posts where residents tag your property and reshare them (with permission!).
12. Resident-Generated Video Reviews – Offer a small incentive (e.g., a $10 coffee gift card) for residents who record a short testimonial about why they love living there.
13. Instagram Repost Contests – Encourage residents to post about their favorite property amenity using a branded hashtag (e.g., #LifeAt[PropertyName]). Pick a winner each month!
14. Virtual Tour Testimonials – Ask a resident to give a self-recorded tour of their favorite space in their apartment. Authenticity builds trust!
15. “Best View From Your Apartment” Challenge – Have residents share photos of their apartment views. This creates organic content that promotes your property!
🍁 Seasonal & Trending Content
Seasonal posts keep your content fresh, boost engagement, and ensure your property stays relevant year-round.
16. Local Guide Series – Create posts highlighting the best local restaurants, gyms, coffee shops, or dog parks. Tag those businesses for extra reach.
17. Holiday & Seasonal Decor Highlights – Showcase lobby decorations or resident door-decorating contests.
18. Apartment Living Tips – Share seasonal apartment tips like “5 Ways to Keep Your Apartment Cozy in Winter” or “How to Decorate for Spring Without Damaging Walls.”
19. Resident Appreciation Week – Highlight resident perks or small giveaways as a “Thank You” campaign.
20. Weekend Plans Polls – Post polls asking residents what they’re doing for the weekend and provide local event recommendations.
😍 Engagement-Boosting Content
Social media isn’t just about posting, it’s about creating conversations and increasing engagement with prospects and residents.
21. This or That Polls – Ask fun questions like “Rooftop BBQ or Pool Party?” to spark interaction.
22. Caption This! – Post a funny or scenic image from the property and ask followers to write a caption.
23. Fun Leasing Office Trivia – Post “Guess how many keys are in the leasing office?” and offer a small prize to the closest guess.
24. Flash Leasing Specials – Use Instagram Stories for exclusive limited-time leasing deals.
25. Throwback Thursday (#TBT) – Post an old image of the property before renovations or share a fun milestone (e.g., “5 years since we opened our dog park!”).
📝 Leasing-Focused Social Media Content
While engagement matters, the goal is always to drive more leads and leases through strategic social media marketing.
26. Apartment Availability Announcements – Highlight available units with high-quality images and pricing details.
27. “Why Rent Here?” Posts – Share unique selling points about your community (e.g., “Largest floor plans in [City]” or “Walk to [Local Attraction]”).
28. Move-In Specials – Create urgency with limited-time offers, such as “Sign a lease by [date] and get 1 month free!”
29. Resident Referral Program Promo – Remind residents about your referral program (“Refer a friend & get $200 off rent!”)
30. FAQ Series – Answer common leasing questions in a Q&A format on Instagram Stories or Reels.
Social media isn’t just a brand awareness tool, it’s a powerful lead-generation channel that can drive real leasing results. By using these 30 ideas, you’ll keep your apartment social media marketing fresh, engaging, and effective.
Need Help Managing Your Social Media?
At Digible, we specialize in multifamily social media strategy that drives real results. From content creation to paid social ads and engagement strategies, we help property marketing teams like yours increase visibility, generate leads, and fill units faster.
Let’s talk about how we can optimize your social media strategy.
