$100K Lease-Stakes 
From Local Events to Staff Shoutouts – Keep Your Posts Fresh & Ranking Strong
Google Business Profile (GBP) is one of the most underutilized tools in multifamily marketing, but when used strategically, it can boost your local SEO, improve visibility on Google Maps, and help convert searchers into leases.
Not sure what to post? Here are 25 ideas (with real-world examples!) to keep your profile fresh, relevant, and engaging all year long.
25 GBP Ideas To Keep your Profile Relevant & Engaging
Resident & Community Engagement
1. Resident Events
Promote upcoming resident events.
Example: “Join us this Friday at 6PM in the clubhouse for our Summer BBQ Bash! Food, games, and good vibes provided.”
2. Pet Spotlights
Feature a resident’s furry friend.
Example: “Meet Mochi! This Frenchie loves sunbathing on the balcony and greeting everyone in the lobby.”
3. Resident Milestones
Celebrate lease anniversaries.
Example: “Happy 5-year anniversary to our resident Mike! Thanks for being part of our community.”
4. Resident-Generated Content
Share a resident’s photo or quote.
Example: “Thanks to @alina.apts for this gorgeous sunrise shot from her balcony! Tag us for a chance to be featured.”
5. Meet the Neighbors
Interview a resident or neighbor.
Example: “Get to know your neighbor: Sarah moved in from Austin and loves hosting game nights on her patio.”
Local Flavor & Partnerships
6. Local Business Spotlights
Highlight a nearby business residents love.
Example: “Need a morning pick-me-up? Our neighbors at Brew & Bean are offering 10% off to our residents this month!”
7. Local Events
Share neighborhood happenings.
Example: “Don’t miss the South Broadway Art Walk this Saturday—just 5 minutes from our community!”
8. Local Partnerships
Share resident perks from partner businesses.
Example: “Residents now get exclusive access to discounted memberships at FitZone Gym—just show your resident card!”
Team & Property Highlights
9. Staff Introductions
Feature a team member with a photo and short bio.
Example: “Meet Carla, our Leasing Superstar! She’s been helping Denver renters find their perfect home for 3 years and loves brunch spots and bulldogs.”
10. Behind-the-Scenes Content
Show how your team keeps things running.
Example: “Did you know we sanitize common areas 3x per day? Here’s a look at how our team keeps you safe.”
11. Community History
Share fun facts about your property.
Example: “Fun Fact Friday: Our building was originally a 1920s candy factory before its 2015 renovation!”
12. Property Awards
Share accolades.
Example: “We’re honored to be named Best Apartment Community in the 5280 Awards for the second year in a row!”
Leasing & Promotions
13. Move-In Specials
Promote limited-time leasing incentives.
Example: “Limited Time: Get 1 month free on select 2-bedrooms when you move in by April 30th!”
14. Open Units
Promote available floorplans.
Example: “Just listed: Our last 2-bedroom with mountain views is now available. Schedule a tour today!”
15. Virtual Tours
Link to or promote a video tour.
Example: “Can’t make it in person? Take a quick virtual tour of our 1-bedrooms and see what makes us different.”
16. FAQs
Answer common questions.
Example: “FAQ: Do you offer flexible lease terms? Yes! We have options starting at 6 months.”
Lifestyle & Living Tips
17. Maintenance Tips
Share seasonal apartment care tips.
Example: “Reminder: As the temps drop, keep your heat at 65°F or higher to prevent pipe freezes.”
18. Safety & Security Tips
Keep residents informed.
Example: “Reminder: Always lock your car and remove valuables when parking in the garage. Stay safe!”
19. Sustainability Initiatives
Highlight green efforts.
Example: “We’ve just added EV charging stations to our garage! Residents with electric vehicles, we’ve got you covered.”
20. Holiday Messages
Acknowledge upcoming holidays.
Example: “Happy Fourth of July from all of us at Sunset Flats! Please note our leasing office will be closed on Thursday.”
21. Weather Alerts
Share helpful weather-related info.
Example: “Snow’s on the way! Please move your cars to uncovered spots by 6PM so our plows can clear the lots.”
Business Operations
22. Renovation Updates
Share updates on any renovations or improvements.
Example: “We just updated our fitness center with brand-new Peloton bikes and free weights. Come see the new space!”
23. Community Amenities
Highlight unique amenities.
Example: “Dog lovers, rejoice! Our pet spa is now open—with self-wash stations and professional grooming tubs.”
24. Leasing Office Updates
Share changes in hours or contact info.
Example: “Heads up: Our office will close early at 2PM this Friday for a team training.”
25. Positive Reviews
Showcase glowing resident testimonials.
Example: “⭐️⭐️⭐️⭐️⭐️ ‘The staff is so friendly, and the maintenance team is lightning fast!’ – Jessica T.”
Need help creating consistent, search-optimized GBP content?
Digible’s Fiona Google Business AI Posts make it easy to stay visible and relevant, without the manual lift.
