Social Media Isn’t Just for Prospects: How to Keep Apartment Residents Engaged

Apartment social media is often built around one audience: prospective renters. That makes sense. Social media can help communities build awareness, showcase the property, highlight the neighborhood, and give prospects a better sense of what living there could look like. But the audience does not disappear once someone signs a lease. Current residents are part […]

THE DIGIBLE DUDE Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 2)

AI can make marketing faster and more efficient, but only if the foundation underneath it is solid. In Part 2, Reid continues his conversation with Scott Hill, CEO and Co-Founder of PERQ, to discuss how AI is changing multifamily marketing, from reporting and attribution to team efficiency, technology development, and the way prospects discover properties. […]