Apartment Social Media Without the Extra Work
Social media matters. So do leasing calls, resident questions, tours, renewals, events, maintenance coordination, vendor issues, and everything else competing for an onsite team’s attention. That is usually where the challenge starts. Apartment social media does not fall behind because teams do not see the value in it. More often, it falls behind because consistent, […]
THE DIGIBLE DUDE Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 1)
Marketing metrics only matter if they connect back to real business outcomes. In Part 1, Reid sits down with Scott Hill, CEO and Co-Founder of PERQ, to discuss why multifamily marketers need better visibility into what’s actually driving leads, tours, applications, and leases. From fragmented data to disconnected vendors, Scott shares how PERQ is working […]
