The Future of Multifamily Marketing Isn’t More Data, It’s Better Conversations

Your Website Is Already Collecting Valuable Data. Are You Using It?  For years, multifamily marketers have been obsessed with one thing: data. Lead attribution. Conversion rates. Cost per lease. Marketing-qualified leads. Tour-to-lease ratios. None of those metrics are going away. But according to Jennifer Cyphers, founder and CEO of Pynwheel, they also aren’t enough anymore. […]

THE DIGIBLE DUDE Christian Davis: Why Multifamily Needs Facts, Not FOMO

The latest technology isn’t always the right technology. In this episode, Reid sits down with Christian Davis of Lighthouse to discuss why multifamily operators need to evaluate AI, automation, and emerging PropTech through the lens of data, not fear of missing out. From self-guided tours to flexible rent payments and AI-powered leasing, Christian shares how […]