Why Single-Channel Multifamily Marketing Is Driving Up Your Cost Per Lease

In this episode of Riffing with Reid, Reid Wicoff sits down with Digible’s own strategy wizard, RayAnn Corton, to unpack a problem quietly affecting multifamily marketing budgets everywhere. Many operators are still relying on the same two channels they have trusted for years: internet listing services (ILS) and paid search. For a long time, that […]