From ILS to Direct Marketing: Rethinking Multifamily Marketing Budgets

For years, Internet Listing Services (ILS) have been the default line item in multifamily marketing budgets. They are familiar, widely used, and often viewed as a necessary part of leasing strategy. But for many multifamily teams today, budgeting conversations around ILS have become more complicated. Costs continue to rise. Lead quality feels inconsistent. And despite […]