Paid Search vs. AI Placement: How OpenAI Ads Could Shift Renter Behavior

OpenAI has signaled that advertising inside ChatGPT is coming. For multifamily marketers, that is not just a headline. It is a potential shift in how demand is captured. Because if renters change how they discover apartments, the entire media strategy conversation changes with it. The real question is simple: what happens when renters stop searching […]