ChatGPT Ads & the Next Shift in Multifamily Demand Capture

AI search is entering a new phase. With OpenAI beginning to test ads in ChatGPT for U.S. users on select tiers, the conversation is shifting from what this product is to how it may influence discovery, trust, and decision-making. For multifamily marketers, the real question is not whether this becomes a must-buy channel tomorrow. It […]