SEO in Multifamily: Stop Chasing Keywords & Start Answering Questions

For years, SEO strategy in multifamily has basically meant one thing: keywords. Every marketing meeting has the same moment. Someone asks, “Why aren’t we ranking for Littleton apartments?” And the answer is always the same: because Zillow and Apartments.com exist. Here’s the harsh reality: if your entire SEO game plan is built around trying to […]