Geofencing Isn’t a Silver Bullet: How to Make It Work (& Prove It)
If you’re expecting geofencing to single-handedly fill your vacancy, you’re going to be disappointed and probably a little poorer. Used correctly, though, geofencing is a brutally effective upper-funnel amplifier that makes every other channel smarter, cheaper, and faster. Here’s how to deploy it like a pro and measure it like a skeptic. Geofencing Is Awareness […]
