How Organic Social Media Drives Apartment Leases, Boosts SEO, and Captures Gen Z Renters

Why Organic Social (and Short-Form Video) Is Your Lease-Up Secret Weapon

When your team says, “We just don’t want to post on social media,” you’re not skipping trends — you’re skipping tours, leads, and signed leases. Today’s renters vet communities on social first, and roughly 8 in 10 apartment seekers check social media before choosing a rental. That’s a major influence on both discovery and renewals. […]

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