How Organic Social Media Drives Apartment Leases, Boosts SEO, and Captures Gen Z Renters

When your team says, “We just don’t want to post on social media,” you’re not skipping trends — you’re skipping tours, leads, and signed leases. Today’s renters vet communities on social first, and roughly 8 in 10 apartment seekers check social media before choosing a rental. That’s a major influence on both discovery and renewals. […]