The Consumer Journey & Multifamily Marketing: Why Upper Funnel Strategies Matter
The Myth of “Instant Leads” in Apartment Marketing If you’ve ever found yourself wondering, “Why doesn’t adding more money to paid search immediately generate more leads?” or “How do I know if my awareness campaigns are actually working?” – you’re not alone. Many multifamily marketers focus heavily on bottom-funnel, lead-focused campaigns (think Google PPC or […]
