How Native
Advertising Works
Promotional content that stands out – by fitting in.
As consumers become more and more resistant to traditional marketing tactics, properties have to find new ways to get the word out. That’s where native advertising comes in.
At Digible, we create custom promotional articles that build brand awareness and increase engagement. We talk up your location and amenities, as well as your neighborhood hot spots, and we always keep our editorial efforts on the digital down low.
Rather than focusing on the ‘hard sell,’ our goal is to design rich, informational content that keeps the user experience intact. We incorporate text, images, and videos that mirror publisher’s organic offerings, and we offer holistic targeting to reach renters as they browse brand safe sites across the web.
Would Native Advertising
Work for You?
We recommend native article advertising for the following reasons:
Leasing Cycle Goals
- Pre-builds, lease ups
- New builds, renovations
- Rebranding
Unique Selling Points
- Ultra luxury properties
- Desirable location, unique/historic features
Non-Traditional Accounts
- Nuanced accounts that require explanations (co-living spaces)
- Regional
- Parent or corporate branding
The Digible Difference
No start-up fees and no long-term commitments
Adjust budget any time or cancel within 10 days.
Dedicated Account Manager
Every account comes with a dedicated Native Advertising Account Manager
Content Creation
Content creation, custom targeting, and detailed reporting are included with every campaign
Optimization
We run multiple headline, image, and article variations, optimized based on placement and performance
Holistic Targeting
Our holistic and Fair Housing compliant targeting reaches engaged prospects without relying on third-party cookies
What Our Native Advertising Team is Talking About
We’re innovators, thought leaders, and industry pioneers. In order to stay true to those hard-earned descriptors, we constantly push ourselves to learn, grow, and expand our influence.
Native Advertising For MultiFamily: Where Organic and Paid Media Meet to Drive Engagement
Help Your Multifamily Property Work Smarter
Digible is dedicated to establishing the most extensive presence in multifamily marketing with the aim of cultivating a more cooperative, happier, and forward-thinking industry outlook.