Geofencing? Isn't that what my vendor does on all platforms? It's just targeting by a geography, right? Nope, this advanced technology allows you to draw virtual fences around locations of interest (think: your competitors) and serve ads to people that enter that fence. These fences aren't yo-momma's old ad technology where she targeted with a 1-mile radius. This tech allows you to target down to 3 meters. We're talking inside the Leasing Office vs just walking your dog on the sidewalk. Wow, creepy.