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How to Fix Your Leasing Emails So They Convert

Write Leasing Emails

In the fast-paced world of multifamily marketing, first impressions are paramount. Your initial email response to a prospect can set the tone for the entire leasing journey. Recent discussions among industry professionals have highlighted the importance of crafting concise, personalized, and timely email replies to apartment inquiries. The Importance of Prompt & Personalized Email Responses […]

Maximizing Multifamily Marketing Efforts with Google’s Demand Gen Campaigns

In the fast-paced world of multifamily marketing, standing out requires more than just lower-funnel tactics like paid search. To attract and engage prospects at every stage of their journey, brands need high-impact, visually immersive strategies that build awareness and spark interest. This is where Digible utilizes Google’s Demand Gen campaigns, leveraging platforms like YouTube, YouTube […]

Maximizing Brand Impact with YouTube Video Campaigns for Multifamily

What Are YouTube Video Campaigns? YouTube Video Campaigns allow brands to maximize exposure by leveraging a range of video formats that reach and engage with audiences across YouTube and Google video partner sites. While all video ad content must be hosted on YouTube, these ads can appear before, during, or after videos on YouTube and […]

Geofencing for Apartments: What It Is and Why It Works

Geofencing for Apartments

Real strategies to capture high-intent renters, right where they are. If you’ve ever wished you could target prospective renters the moment they step onto a competitor’s property or pass by your leasing office… geofencing is your new secret weapon. Let’s break down what it is, why it works for multifamily, and most importantly, how to […]

Your Google Business Profile Is Costing You Leads – Here’s Why

Google Business Profile Is Costing You Leads

Over 93% of renters turn to Google when searching for their next apartment. Your property’s first impression often isn’t your website, it’s your Google Business Profile (GBP).  An unoptimized GBP means you’re missing out on free, high-intent traffic. But there’s a straightforward solution to enhance your visibility and attract more prospects. The Importance of an […]

How to Optimize Your Apartment Website for Maximum Conversions

Apartment Website

A convertible website is one that’s specifically designed to turn visitors into leads or customers by guiding them smoothly toward taking desired actions. In the multifamily industry, this means creating an online experience that encourages prospects to: 8 Key Elements of a High-Converting Website 1. Instant Clarity & CTA Placement The moment someone lands on […]

Apartment Lead Generation on a Budget: Practical Strategies That Work

Generating leads for your apartment community doesn’t have to feel like chasing rainbows or require an endless marketing budget. If you’re working with a small team or have limited resources, you’re not alone, many multifamily marketers are in the same boat. The good news? You can still crush your lead generation goals by leveraging some […]

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