Get the Most Out of Your Geofencing Campaigns

Geofencing for Apartments

Geofencing, or the hyper-local mobile targeting strategy using very specific geographic locations, has been around for several years now. Once the shiny new toy bursting onto the digital marketing scene, stealing dollars from programmatic display, geofencing is now a tried and true multifamily industry marketing tactic. What has changed though is the sophistication and application in which you can apply the technology. If you’re on the fence (pun intended), consider implementing geofencing into your upper funnel marketing mix.

Deprecation of Third-Party Cookies: How to Approach a Cookieless Future in 5 Steps

Depreciation of Cookies

Google announced a major shift in the ad world…the deprecation of third-party cookies. A cookieless future means change for advertisers. Some of these changes are positive and some may lead to new ways of conducting our work and reaching those coveted prospective renters. Here’s what multifamily marketers need to do to prepare and mitigate the effects of this change in 5 steps.

Disclosing Apartment Fees: What You Need to Know About Minnesota’s New Advertising Law

Minnesota Advertising Law

As you may have heard, starting January 1st, 2024, properties in Minnesota are required to disclose non-optional fees when advertising pricing. We understand your concern about the risks involved for property management companies. Rest assured, here at Digible we strive to be the best partners and industry resource for the rental housing industry. To help mitigate this risk, you betcha we have some options on how to navigate this new law.

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