Do Apartment Communities Really Need Social Media? Here’s Why the Answer Is Yes
Picture this: A resident’s apartment lease expires soon, and they are thinking about moving or whether it’s easier to stay put. How do they see what else is out there, whether it’s close to home or in a new city? Apartment websites are an obvious choice, but what is another? Social media. Social media is […]
Instagram Just Became a Search Engine Tool: Here’s What That Means for Your Brand
If you’ve ever felt like Instagram was a beautifully curated room tucked away inside a giant house, seen only by people who already knew where to look, that’s about to change. Google officially began indexing Instagram content starting July 10, 2025. That means your public posts, Reels, and even profile bios will now show up […]
40 Hyper-Local Social Media Post Ideas That Actually Attract Renters
Because renters aren’t just leasing a unit, they’re choosing a lifestyle. Let’s be real: the granite countertops and pet spas aren’t always the deal closers anymore. Today’s renters care just as much about what’s outside the unit as what’s in it. Can they walk to a coffee shop? Is there a dog park nearby? Will […]
Are Hashtags Dead? Rethinking Social Strategy for Apartments
The social media landscape is transforming, and multifamily marketers need to adapt quickly. Meta’s algorithmic changes in 2025 have sparked intense debate about the effectiveness of hashtags versus keywords in organic social media posts. As we navigate the shifting terrain, understanding the nuances between these two becomes crucial for developing a successful multifamily social media […]
Navigating Fair Housing in Multifamily Social Media Marketing: 4 Tips to Help Keep Your Property’s Social Media Compliant
Social media isn’t just for memes and apartment aesthetics – it’s a powerful tool for building your brand, connecting with renters, and driving leases. But when you’re marketing properties online, every caption, hashtag, and lifestyle photo can fall under the same legal microscope as your print ads and ILS listings. Fair Housing compliance isn’t optional, […]
5 Denver Digital Summit Insights Every Multifamily Social Team Can Apply Today
The 2025 Denver Digital Summit delivered more than just buzzwords and breakout sessions, it offered a glimpse into where digital marketing is heading and what that means for social teams in the multifamily space. With new AI tools reshaping content discovery, short-form video dominating attention spans, and audiences craving authenticity over polish, the pressure’s on […]
Crafting the Ideal Budget Strategy for SEO, PPC & ILS in Rental Property Marketing
In today’s shifting search landscape, property marketers face tough questions: Where should we allocate budget for the highest return? Should we lean into long-term growth with SEO or prioritize short-term wins with PPC? And how do ILS platforms fit into the strategy without ballooning costs? At Digible, we help multifamily and SFR operators cut through […]
The Rise of Brand Marketing in Multifamily
Once upon a time in multifamily marketing, it was all about the unit. Show the square footage. List the features. Add a few photos. Done. But today? Renters expect more—and they’re making decisions based on more than just the floor plan. In a competitive market where every property has stainless steel appliances and a fitness […]
7 Reasons Your Floor Plan Page Needs an SEO Overhaul
If your apartment website were a story, the floor plan page would be the big moment—the “here’s what life could actually look like” chapter. It’s where interest turns into intent. But for many communities, this page is under-optimized, underwhelming, and nearly invisible to both search engines and prospective renters. Let’s walk through why your floor […]
The Invisible Foundation: Why Technical SEO is Your Property’s Secret Weapon
Insights from our latest SEO roundtable on the behind-the-scenes optimizations that make or break your rental property’s online visibility Picture this: You’ve invested in stunning property photos, crafted compelling descriptions, and your amenities rival the competition. Yet somehow, your listings aren’t getting the visibility they deserve. The culprit? It’s likely lurking in the invisible foundation […]
GEO SEO Website Updates & Content Review Checklist
As AI continues to reshape how people search for and interact with content online, staying ahead requires more than traditional SEO tactics. At Digible, our SEO strategists are closely tracking the latest trends in AI-driven search and proactively implementing strategies to ensure our clients remain visible and competitive. From optimizing content for AI-generated responses to […]
The Best Canva Features for Multifamily Marketers in 2025 (Even If You’re Not a Designer)
Creating professional, eye-catching social media graphics for rental properties doesn’t require a design background—thanks to Canva. With its easy-to-use platform and powerful tools, anyone can create beautiful, on-brand visuals that engage current and potential residents. Why Canva? A Game Changer for Non-Designers Canva has revolutionized design for non-professional designers, especially in the rental real estate […]
