GMail advertising has been around for some time, but it isn’t a channel that has been super heavily leveraged in apartment marketing. That said, apartment marketers are starting to rediscover GMail as an option, and give it a fair test. Today, Jenny and Megan decided to come heavy with FOUR metrics, all centered on GMail ads. 1) Email Open Rate, 2) Clicks to Site, 3) GMail Saves, 4) GMail Forwards. Get learned up on GMail metrics, and the benchmarks you should be aiming for.
- Why Digible
Our entire team is deeply committed to our purpose to be a role model for employee culture and a catalyst for progressive industry change.
- What We Do
We innovate our products and services to help move the multifamily industry forward and foster a culture of passion and happiness.
- Our Thoughts
We consider ourselves thought leaders and in order to deserve that title we constantly push ourselves to learn, grow and expand our influence.
- Let’s Brainstorm
- Why Digible
Our entire team is deeply committed to our purpose to be a role model for employee culture and a catalyst for progressive industry change.
- What We Do
We innovate our products and services to help move the multifamily industry forward and foster a culture of passion and happiness.
- Our Thoughts
We consider ourselves thought leaders and in order to deserve that title we constantly push ourselves to learn, grow and expand our influence.
- Let’s Brainstorm
