Multifamily leasing teams are the heartbeat of multifamily communities. They welcome residents, plan events, and create the everyday experiences that make a property feel like home. Because they are closest to the action, they are also one of the best sources of authentic social content.
Yet, we all know on-site staff juggle leasing, operations, and resident care, so adding social media collaboration can sometimes feel like one more priority to juggle each week. The solution? Make the content simple, clear, and mutually beneficial. In this post, we’ll explore why buy-in matters, how a monthly request form streamlines the process, and tips for building long-term collaboration.
What Does Social Media Content Collaboration Mean in Multifamily?
Social media content collaboration is the practice of partnering with on-site leasing teams to help source the community stories, photos, and details that make a property’s online presence shine.
This matters because:
- Authenticity builds trust. Prospects want to see real community events, leasing team members, and snapshots of what resident life looks like.
- Visibility drives leasing. Posts about available floor plans, amenities, or promotions reach the right audience.
- Consistency reduces stress. With a clear system in place, content planning and creation become easier for everyone.
Making Collaboration Simple with a Content Request Form
At Digible, each month we send out a simple content request form. It is designed to take only a few minutes to complete, while giving the on-site leasing team space to share everything they would like highlighted.
Teams can submit post requests like:
Why Leasing Teams Benefit From Social Media
Collaboration is not just about collecting content. It is designed to make life easier for multifamily leasing teams and support their goals.
- Time is saved, not spent. Instead of trying to create posts or manage social media on top of everything else, teams can simply share requests and let the content be built for them. What could have taken hours is handled in minutes.
Example: Instead of drafting a leasing special post themselves, teams simply share the promotion details and Digible creates a custom branded post. - Leasing goals get extra support. Posts featuring available floor plans, updated photos, or stand-out amenities give leasing teams another tool to reach prospects and turn interest into signed leases.
Example: Sharing information about an upcoming availability in a popular one-bedroom floor plan allows it to be promoted on social channels in advance, generating interest before those units are even vacant. - The community’s personality shines through. Every property has its own identity. By providing insider knowledge like details on resident events, team member spotlights, or fresh photos from around the property, on-site teams ensure content reflects the real resident experience.
Example: Submitting details for an upcoming resident event or sharing photos that recap the event helps create content that highlights genuine community culture and daily life.
Why Partnership With Onsite Teams is Key
On-site leasing teams are busy, which is why collaboration has to feel effortless and rewarding. The more supported they feel in the process, the more likely they are to participate consistently.
- Keep it simple. The monthly content request form is designed to be short and easy. It can be filled out in just a few minutes, making participation quick and painless.
- Respect their priorities. The form centers on what matters most to community managers and leasing teams, from floor plans and amenities to spotlights and events.
- Provide friendly reminders. A monthly nudge keeps the process top of mind without becoming a burden.
- Stay flexible. Ad hoc post requests are included in package offerings, so even last-minute events or highlights can be supported.
This approach makes the process feel like a true partnership. On-site teams provide the key details, and Digible ensures those details are turned into polished content that benefits the entire community.
A Smarter Approach to Social Media Content
Creating social media content that truly reflects a community requires teamwork, but it should not create extra work for on-site leasing staff. A simple monthly request form gives community managers and leasing teams a chance to share important details, while knowing that those priorities will be turned into professional, engaging content.
Flexibility is part of the process as well. If a last-minute resident event or request comes up, ad hoc posts are included within our packages. That means on-site leasing teams can count on support even when plans change, without scrambling to create content themselves.
When collaboration is this simple, it works for everyone. Multifamily leasing teams focus on what they do best, while the community’s story is consistently and authentically represented online.
Take the Next Step With Digible’s Organic Social Service
For property teams ready to take the next step, Digible’s Organic Social Services are designed to make social media management simple, effective, and stress-free. To learn more about why social matters in the first place, check out our blog post: Do Apartment Communities Really Need Social Media? Here’s Why the Answer Is Yes.
