In this episode of Riffing with Reid, SEO Strategist Bailey Trevithick joins Reid to break down how AI and generative search are transforming SEO in the multifamily real estate industry.
Bailey explains why keyword strategy alone isn’t enough anymore, how apartment marketers can stay visible in a world dominated by Zillow and Apartments.com, and why FAQ-driven content and Google Business Profile optimization are the new SEO power plays.
They also dive into how ChatGPT, Claude, and generative search will influence how renters discover properties — and what marketers can do right now to future-proof their websites for AI-driven search results.
Whether you’re a property marketer, digital strategist, or multifamily operator, this conversation gives you the roadmap to elevate your SEO strategy in 2025 and beyond.
Learn More About Digible: https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description
Learn More About Bailey Trevithick: https://digible.com/team/bailey-trevithick/?utm_source=dd_podcast&utm_medium=episode_description
00:00 Preview & Intro
02:06 Keywords vs Reality in Multifamily
04:56 Local SEO via Google Business Profile and Maps
06:03 Generative AI’s Impact on SEO
09:38 Is GPT a New SEO pillar?
12:21 Make FAQs a Priority
14:50 Using Resident Insights for Content
